# Tech Privacy Mainstream technology brands are prioritizing consumer's data privacy. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 19, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-privacy ## Key Figures - Trend score: 1.9/10 - Evidence articles: 5 ## What is the Tech Privacy trend? **Tech Privacy:** Data privacy and control are at the forefront of many people's attention, and technology brands are now catering to consumers' desire for privacy when it comes to their personal information. As a result, these companies are changing their policies and launching new initiatives to help ensure this information is not unknowingly profited from. ## The consumer insight behind the Tech Privacy trend Thanks to work by activists and whistleblowers, consumers are now more aware of how their personal data is being exploited. These individuals are beginning to understand that many corporations are subtly tracking their interactions, movements, and interest as a means of production. Many find this exploitative behavior an invasion of privacy and are demanding brands take steps to protect their personal data. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 29, 2019 to Nov 24, 2021 - Published: Jun 19, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech Privacy trend ### Data Privacy and Control Mainstream technology brands are prioritizing consumer's data privacy, implementing new policies and initiatives. ### Privacy-Centric Features and Ads Apple is leading the trend to provide privacy features and privacy-focused advertising to users. ### Data Control Platforms and Privacy-Protecting Digital Ad Platforms New data control platforms and privacy-protecting digital ad platforms are emerging to empower users and offer them refined and relevant advertisements. ## What the Tech Privacy trend means for industry ### For Technology Technology brands are leading the trend to provide privacy features, data control platforms, and privacy-centric advertising to users. ### For Marketing The marketing industry is shifting towards privacy-protecting digital ad platforms that rely on permission-based variables and refined targeting strategies. ### For Data Management Data management is becoming an increasingly important industry as users demand more control and transparency over their personal data. ## Workshop question How could your brand better ensure privacy for its customers? ## Trend signals for Tech Privacy Trend score 1.9 out of 10, from popularity 34%, activity 12%, freshness 11%. - Popularity: 34% - Activity: 12% - Freshness: 11% ## Examples of the Tech Privacy trend 5 featured examples from Oct 29, 2019 to Nov 24, 2021. - [Data Control Platforms](https://www.trendhunter.com/trends/data-control-platforms): Invisibly Lets People License and Monetize Personal Data (Category: Tech) Implication: Invisibly's platform for data ownership presents disruptive innovation opportunities for secure data storage, ethical data management, and secure data exchanges in online transact… - [Privacy-Boasting Smartphone Commercials](https://www.trendhunter.com/trends/simple-as-that-commercial): The Apple 'Simple as that' Commercial Highlights Safety (Category: Tech) Implication: Smartphone manufacturers have an opportunity to distinguish themselves by developing privacy-centric features and promoting their commitment to user security and data protection. - [Anti-Tracking Smartphone Ads](https://www.trendhunter.com/trends/apple-tracked-commercial): The Apple 'Tracked' Commercial Highlights Privacy on the iPhone (Category: Tech) Implication: The tech industry has an opportunity to lead the charge in developing privacy-focused apps and services as a response to the App Tracking Transparency feature on the iPhone. - [Privacy-Centric Technology Features](https://www.trendhunter.com/trends/privacy-labels): Apple's Privacy Labels Help Users Understand Policies (Category: Tech) Implication: Tech firms can provide more transparency and information about their data usage to improve user trust and drive adoption. - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform): This Advertising Platform Doesn't Use Third-Party Tracking (Category: Tech) Implication: The digital advertising industry could benefit from utilizing privacy-focused ad platforms to regain consumer trust in advertising practices. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)