# Tech Pet Companion Pet owners prioritize tech-based companionship for their beloved animals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-pet-companion ## Key Figures - Trend score: 6.2/10 - Evidence articles: 5 ## What is the Tech Pet Companion trend? **Tech Pet Companion:** With pet ownership now often involving long periods of being away from said pets, consumers are turning to robotic companions and specialized entertainment services that keep their dogs and cats company. Going past alleviating consumer guilt regarding less-involved pet care, this shift speaks to the consumer desire for more dynamic approaches to lifestyle habits and responsibilities. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 18, 2017 to Sep 20, 2018 - Published: Sep 27, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech Pet Companion trend ### Robotic Pet Companions With busy lifestyles, consumers desire pet companionship that is technology-based, leading to opportunities for companies to create robotic pets that provide entertainment and companionship. ### Interactive Robotic Pet Sitters The rise in interactive robotic pet sitters highlights the consumers' desire to ensure their furry friends are entertained, leading to companies creating pet robots that enable two-way communication. ### Calming Cat Radio Stations The creation of calming cat radio stations that cater to feline preferences highlights an opportunity for companies to offer species-specific online stations to keep pets calm in various situations. ## What the Tech Pet Companion trend means for industry ### For Pet Technology Industry Advancements in pet technology signify a significant opportunity for businesses to manufacture products that cater to the changing needs of pet owners and provide innovative ways to enhance pet care. ### For Robotics Industry The rise in pet robots signifies potential opportunities for businesses in the robotics industry to cater to pet owners' needs and produce interactive and intelligent robots that cater to pets' needs. ### For Entertainment Industry The shift to robotic pet sitters highlights a potential opportunity for businesses in the entertainment industry to produce innovative products that keep pets entertained and offer owners a unique and interactive experience with their pets. ## Workshop question How could your brand create more dynamic approaches in the solutions it is trying to sell? ## Trend signals for Tech Pet Companion Trend score 6.2 out of 10, from popularity 92%, activity 85%, freshness 8%. - Popularity: 92% - Activity: 85% - Freshness: 8% ## Examples of the Tech Pet Companion trend 5 featured examples from Feb 18, 2017 to Sep 20, 2018. - [Interactive Robotic Pet Sitters](https://www.trendhunter.com/trends/pet-sitters): The 'Pebby' Entertains Your Pooch When You're Away (Category: Lifestyle) Implication: Disruptive innovation opportunity: Foster the development of technology-driven solutions to enhance the well-being and happiness of pets. - [Calming Cat Radio Stations](https://www.trendhunter.com/trends/cat-radio): Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station (Category: Tech) Implication: The pet care industry can explore the development of species-specific radio stations and biologically-tailored music to enhance the well-being of pets. - [Pet Companionship Robots](https://www.trendhunter.com/trends/kolony-robotic-mia): The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed (Category: Tech) Implication: Disruptive innovation opportunity to develop advanced pet companion robots that can cater to the needs of busy pet owners. - [Fitness-Focused Pet Robots](https://www.trendhunter.com/trends/varram-pet-robot): The 'VARRAM' Robot Keeps Your Cat or Dog in Tiptop Physical Shape (Category: Tech) Implication: Disruptive innovation opportunity: Creating robotic solutions for pet fitness and entertainment. - [Robotic Pet Companions](https://www.trendhunter.com/trends/pet-companion): The 'Sego' Pet Companion Robot Feed and Cares for Cats and/or Dogs (Category: Tech) Implication: The development of robotic pet companions opens up a new market for companies to capitalize on the demand for alternative pet care devices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)