# Tech Mimicry Consumers opt for packaging that references the style of technology brands. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 7, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-mimicry ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Tech Mimicry trend? **Tech Mimicry:** Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 24, 2014 to Mar 25, 2015 - Published: Apr 7, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech Mimicry trend ### Tech-Inspired Packaging Industries outside of the tech sphere have adopted a tech-focused style of packaging to appeal to modern consumers. ### Pixelated Packaging Using pixels as a design element in packaging is a growing trend, which communicates a no-frills approach to self-care routines. ### Two-Tone Packaging Contrasting black and white tones in packaging is currently popular, giving designs a highly graphic and modern look. ## What the Tech Mimicry trend means for industry ### For Fashion Fashion brands can benefit from a tech-inspired packaging design approach that can add a fresh and modern look to their products. ### For Food Food brands can learn from the use of pixelated and two-tone packaging designs, which can create a sleek and minimalistic image for their products. ### For Beauty The trend of pixelated packaging design is a great opportunity for beauty brands to communicate a no-frills approach in their self-care routines. ## Workshop question In what ways has your brand incorporated consumer preferences into your product designs or services? What areas could you adapt even more to align with those interests? ## Trend signals for Tech Mimicry Trend score 4.1 out of 10, from popularity 59%, activity 55%, freshness 8%. - Popularity: 59% - Activity: 55% - Freshness: 8% ## Examples of the Tech Mimicry trend 4 featured examples from Mar 24, 2014 to Mar 25, 2015. - [Speedy Shoe Box Branding](https://www.trendhunter.com/trends/speedform-apollo): The Under Armour Speedform Apollo Box Takes the Shape of a Jet (Category: Fashion) Implication: Sportswear brands can explore disruptive innovation opportunities in packaging design to enhance their brand identity and create a unique customer experience. - [Two-Tone Truffle Packaging](https://www.trendhunter.com/trends/black-and-white-chocolate): These Black and White Chocolate Boxes Have a Highly Graphic Look (Category: Lifestyle) Implication: Black and white packaging trends can be adopted by the food and beverage industry to create a contemporary and visually striking product presence. - [Pixelated Skincare Packaging](https://www.trendhunter.com/trends/the-basics): 'The Basics' Takes Inspiration from the Space Invader Video Game (Category: Fashion) Implication: By embracing minimalist skincare, companies can disrupt the industry by appealing to consumers who want simple and effective products. - [Tech-Focused Underwear Branding](https://www.trendhunter.com/trends/silver-collection): BlackRose NYC Brands the SILVER Collection for Mack Weldon (Category: Fashion) Implication: Opportunity for fashion brands to incorporate technology into their products and packaging designs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)