# Tech Fatigue Brands are introducing special features and products to battle burn-out. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 17, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-fatigue ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Tech Fatigue trend? **Tech Fatigue:** As the strict rules imposed because of the COVID-19 pandemic persist, companies are attempting to answer consumer worries about tech fatigue. This comes in the form of special built-in features on meeting platforms or concrete products that limit stimuli. ## The consumer insight behind the Tech Fatigue trend As a result of COVID-19, many individuals are working or attending school from home. The lack of physical activity and being outside, in combination with the stress that is experienced due to the pandemic, is causing many to feel burnt out and fatigued from predominantly maintaining their personal and professional lives in the digital realm. In order to mitigate this and be more productive in the long run, consumers are looking for solutions that will enforce them to take breaks and be mindful of their energy levels. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 11 to Aug 7, 2020 - Published: Sep 17, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech Fatigue trend ### Tech Fatigue As many individuals are working or attending school from home, companies are introducing products that limit stimuli to enforce taking breaks to combat burn-out. ### Distraction-Blocking Devices With an always-on lifestyle that keeps many professionals connected at all times, the 'TimeChi' smart productivity tool has been created to block notifications and distracting websites to support better focus and prevent burnout. ### Organized Virtual Meeting Platforms As virtual meetings continue to be the norm for many, the 'MeetButter' platform has been created to make meetings more interactive and keep all participants involved. ## What the Tech Fatigue trend means for industry ### For Technology The evolution of technology has brought products like the 'TimeChi' smart productivity tool, and organized virtual meeting platforms like 'MeetButter.' ### For Health & Wellness With the increase in digital burn-out and tech fatigue, companies are looking to develop products that promote breaks, relaxation, and productivity outside of the digital realm. ### For Education The need for innovative virtual meeting platforms, like 'MeetButter,' has arisen from the shift in education settings to remote environments. ## Workshop question How might you battle screen fatigue for consumers? ## Trend signals for Tech Fatigue Trend score 3.7 out of 10, from popularity 52%, activity 50%, freshness 9%. - Popularity: 52% - Activity: 50% - Freshness: 9% ## Examples of the Tech Fatigue trend 4 featured examples from Apr 11 to Aug 7, 2020. - [Distraction-Blocking Desktop Devices](https://www.trendhunter.com/trends/smart-productivity-tool): The 'TimeChi' Smart Productivity Tool Supports Better Work (Category: Tech) Implication: Technology companies could develop software or hardware devices that could improve productivity and promote employee health in the workplace. - [Organized Virtual Meeting Platforms](https://www.trendhunter.com/trends/meetbutter-platform): The 'MeetButter' Platform Keeps Participants Involved (Category: Business) Implication: The virtual collaboration software industry can capitalize on the opportunity to create platforms that provide interactive solutions and prioritize participant involvement in meet… - [Collaborative Virtual Auditoriums](https://www.trendhunter.com/trends/microsoft-teams-together): Microsoft Teams' Together Mode Uses a Shared Background (Category: Tech) Implication: The introduction of Microsoft Teams' Together mode creates opportunities for video conferencing platforms to enhance their user experiences and differentiate themselves from compe… - [Social Media-Silencing Initiatives](https://www.trendhunter.com/trends/facebook-quiet-mode): Facebook Quiet Mode Stops Notifications and More (Category: Lifestyle) Implication: Social media platforms can capitalize on the trend by enhancing their notification and usage management features, creating a more tailored and balanced user experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)