# Tech Community Socialization in the digital sphere becomes a necessity more than a habit. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 18, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tech-community ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Tech Community trend? **Tech Community:** In tense and uncertain times, tech-specific relationship-building is becoming more of a need than a fixed habit among consumers. These services and the new ways consumers are using them are enhancing online relationships specifically, rather than functioning as a way to keep relationships going between meet-ups. ## The consumer insight behind the Tech Community trend Self-reported loneliness was already considered to be an epidemic before the rapid and significant changes that have been made to peoples’ lives around the world in recent weeks. Now, being isolated in one’s home is quickly becoming a universal necessity, and the mental health risks related to long periods without social contact have the potential to be extremely harmful. Brands that are able to ease the burden related to current events by fostering digital social interactions between customers are quickly being viewed as a need rather than a luxury. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 15, 2019 to Jul 28, 2021 - Published: Mar 18, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tech Community trend ### Digital Community-Building Brands that foster digital relationships will be seen as a need rather than a luxury as self-reported loneliness is considered an epidemic and isolation becomes a universal necessity. ### Collective Streaming-Enabling Apps that enable group streaming of movies and TV shows will gain popularity as people remain indoors and search for social experiences. ### Neighborly Networking Apps that facilitate neighborly networking and social interactions will be increasingly popular in urban areas where people find it difficult to make connections with others. ## What the Tech Community trend means for industry ### For Social Networking Social networking apps can incorporate features to promote digital social interactions among users and facilitate digital community-building. ### For Streaming Services Streaming services can incorporate features to enable group streaming experiences to bring people together during times of isolation and social distancing. ### For Real Estate Real estate businesses can explore neighborly networking apps to enrich their residential communities and promote social interactions within buildings and neighborhoods. ## Workshop question How is your brand easing consumer burdens in times of individual or collective crisis? ## Trend signals for Tech Community Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 9%. - Popularity: 78% - Activity: 63% - Freshness: 9% ## Examples of the Tech Community trend 7 featured examples from Mar 15, 2019 to Jul 28, 2021. - [Collective Streaming-Enabling Apps](https://www.trendhunter.com/trends/netflix-party-app): The Netflix Party App Helps Friends in Self-isolation (Category: Pop Culture) Implication: Streaming services can leverage the trend of collective streaming by developing features or partnerships that enable synchronized movie or show watching for groups of users. - [Digital Community-Building Apps](https://www.trendhunter.com/trends/lifestyle-platform): The 'Mylivn' Lifestyle Platform Lets Users Share What Excites Them (Category: Tech) Implication: Opportunity for travel and hospitality industries to integrate digital community-building platforms into their services to enhance social experiences for customers. - [Virtual Break Rooms](https://www.trendhunter.com/trends/break-room-experience): Hallway Created a Break Room Experience for Teams on Slack (Category: Lifestyle) Implication: Opportunity in providing innovative platforms that enhance remote team collaboration and socialization. - [Personal CRM Apps](https://www.trendhunter.com/trends/personal-crm-apps): Uphabit helps you manage your personal relationships (Category: Lifestyle) Implication: There will be ample opportunities for tech companies to create personal CRM apps, like Uphabit, that help people build and maintain personal relationships. - [Social Co-Viewing Platforms](https://www.trendhunter.com/trends/longdistance-movie-night): Gaze Helps to Create YouTube-Specific Long-Distance Movie Nights (Category: Pop Culture) Implication: Companies that offer video content, streaming services, and social engagement tools to enhance user experiences. - [Relationship-Fostering Chatbots](https://www.trendhunter.com/trends/nat-bot): 'Nat Bot' Helps Users Keep Track of Pertinent Info and More (Category: Tech) Implication: The growing demand for chatbot solutions in personal relationship management creates a disruptive innovation opportunity for companies in this industry. - [Neighborly Networking Apps](https://www.trendhunter.com/trends/neighborly-networking-app): The 'OneRoof' App Helps New Yorkers Befriend Their Neighbors (Category: Tech) Implication: Real estate businesses that prioritize social connections among tenants may benefit from partnerships with OneRoof and similar platforms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)