# Tea Time Consumers are beginning to choose tea over other beverages. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 23, 2012, updated Mar 27, 2012 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tea-time ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Tea Time trend? **Tea Time:** According to the Tea Association of Canada, tea, next to water, is the world's most consumed drink. And while much of that can be attributed to China's tea-drinking population, it's also true that Westerners are embracing the beverage as a drink of choice. For instance, in the United States, consumers drank over 65 billion servings of tea in 2010 (Tea Association of the U.S.A.). As such, it's no wonder that brands are catering to this growing industry with new and specialized products, ranging from tea-brewing devices to tea-based retail establishments and special packaging. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 10, 2011 to Jan 11, 2012 - Published: Jan 23, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tea Time trend ### Increased Consumption of Tea As consumers choose tea over other beverages, brands are catering to this growing industry with new and specialized products. ### Innovative Tea Brewing Devices Opportunities exist for creating high-tech tea brewers, infusion-administering implements and energy-saving tea trays. ### Creative Tea Packaging The trend of creative tea packaging, such as the Mad Tea Collection, offers a disruptive innovation opportunity for branding tea products with unique visual and aesthetic appeal. ## What the Tea Time trend means for industry ### For Food and Beverage The increasing popularity of tea among consumers presents a big business opportunity for the food and beverage industry to develop and market new tea-based products. ### For Consumer Electronics Innovative tea brewing devices, such as the Tesera Teemachine and the Tipping Teacup, offer disruptive innovation opportunities for companies in the consumer electronics industry to create innovative tea-brewing technology. ### For Packaging and Branding The trend in creative tea packaging, such as the Mad Tea Collection and Zuuk Tea packaging, presents disruptive innovation opportunities for companies in the packaging and branding industry to create visually unique and memorable tea product packaging. ## Trend signals for Tea Time Trend score 4.6 out of 10, from popularity 65%, activity 63%, freshness 8%. - Popularity: 65% - Activity: 63% - Freshness: 8% ## Examples of the Tea Time trend 8 featured examples from Apr 10, 2011 to Jan 11, 2012. - [Architectural Infusion Branding](https://www.trendhunter.com/trends/zuuk-tea-packaging): Zuuk Tea Packaging Takes Aesthetic Inspiration from Buildings (Category: Eco) Implication: Packaging designers can leverage cross-disciplinary design approaches to create visually striking packages that distinguish their products in the marketplace. - [Hi-Tech Tea Brewers](https://www.trendhunter.com/trends/tesera-teemachine): The Tesera Teemachine is a Super-Sleek Teapot to Serve at a Tea Party (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate smart technology into various home appliances, revolutionizing the way they are used and enhancing their capabilities. - [Wonderland Beverage Sets](https://www.trendhunter.com/trends/mad-tea-collection): The Mad Tea Collection Pays Homage to Lewis Carroll (Category: Lifestyle) Implication: Developing exclusive product lines that pay homage to beloved literary authors presents disruptive innovation opportunities in the consumer goods industry. - [Infusion-Administering Implements](https://www.trendhunter.com/trends/fusioon-spoon): The Fusioon Spoon is the Optimal Tea-Drinking Utensil (Category: Lifestyle) Implication: Design innovative tea-drinking utensils that use new materials and forms to enhance the tea experience, or that leverage technology to regulate temperature and steeping time - [Bulging Belly Branding](https://www.trendhunter.com/trends/mate-tea-packaging): Mate Tea Packaging Loses its Pudge as its Contents are Consumed (Category: Lifestyle) Implication: Innovation opportunities in beverage packaging design that creatively showcase product features. - [Teabag Wedging Utensils](https://www.trendhunter.com/trends/teo-by-karin-santorso): Teo by Karin Santorso Guides the Goodness of Every Drop (Category: Art & Design) Implication: The home goods industry can leverage innovative tea accessories like Teo by Karin Santorso to improve the tea-drinking experience for consumers. - [Tilting Afternoon Mugs](https://www.trendhunter.com/trends/tipping-teacup): Tipping Teacup Conveniently Fixes a Warm Beverage in One Place (Category: Lifestyle) Implication: Disruption opportunity for the kitchenware industry to create unique and practical tea accessories. - [Energy-Saving Tea Trays](https://www.trendhunter.com/trends/teps-tea-maker): The Teps Tea Maker Cuts the Electricity and Water Used During Brewing (Category: Eco) Implication: There is an opportunity for companies in the home appliances industry to create more eco-friendly and sustainable products that cater to the growing demand of environmentally-cons… ## Recent trend clusters - [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Art & Design - [Fruit-Inspired Cleaning Tools](https://www.trendhunter.com/trends/vilada-punch) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Textural Furniture Ranges](https://www.trendhunter.com/trends/fall-designs-blu-dot) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) All articles: [Art & Design](https://www.trendhunter.com/artdesign)