# Tea Relief Brands market teas that tout allergy relief benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 11, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tea-relief ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Tea Relief trend? **Tea Relief:** Teas have a long history of being used for their health and medicinal benefits in Asian countries, and brands in North America continue to pick up on the popularity of these products. Some brands are becoming more specific with the benefits they tout in their products, with allergy relief teas that alleviate the common symptoms of seasonal allergies, like eye and respiratory irritation. ## The consumer insight behind the Tea Relief trend In North America, consumers are increasingly tuning into the knowledge and expertise of cultures abroad, and understanding that symptoms for various ailments can be treated with a balance of both medicinal and natural solutions. This speaks to the growing "wellness" movement, and how it prioritizes consumers' all-encompassing approaches to health. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 15, 2018 to Aug 22, 2022 - Published: Jun 11, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Tea Relief trend ### Allergy Relief Teas Tea brands are creating specific blends catered to relieving allergy symptoms. ### Herbal Anti-Allergy Teas Consumers are seeking natural alternatives for medicinal products, leading to a rise in demand for herbal anti-allergy teas. ### Immunity-Enhancing Teas Immunity-enhancing teas are a growing trend, especially during the COVID-19 pandemic, as consumers seek out ways to support their body's health. ## What the Tea Relief trend means for industry ### For Food and Beverage Tea brands can explore creating allergy relief, herbal anti-allergy, or immunity-enhancing teas as potential product extensions. ### For Natural and Organic Products The trend towards natural products with organic ingredients is on the rise, creating an opportunity for brands to develop naturally sourced anti-allergy remedies and immunity-enhancing teas. ### For Wellness Industry Tea brands can market their anti-allergy and immunity-enhancing teas as part of the growing wellness movement. ## Workshop question How is your brand catering to the needs of the wellness-minded consumer? ## Trend signals for Tea Relief Trend score 3.8 out of 10, from popularity 56%, activity 46%, freshness 12%. - Popularity: 56% - Activity: 46% - Freshness: 12% ## Examples of the Tea Relief trend 5 featured examples from Jun 15, 2018 to Aug 22, 2022. - [Cold-Brewed Mountain Teas](https://www.trendhunter.com/trends/greek-mountain-tea): TΣAI is a Chilled, Ready-to-Drink Take on Greek Mountain Tea (Category: Lifestyle) Implication: Cold-brewed herbal tea beverages can disrupt the traditional beverage market with their unique flavors and health benefits. - [Anti-Allergy Tea Blends](https://www.trendhunter.com/trends/allergease): The AllergEase Away Tea Blend Combines Powerful Organic Herbs (Category: Lifestyle) Implication: Disruptive innovation opportunity: Embrace organic and herb-infused tea blends to cater to the growing demand for natural and wellness-oriented tea products. - [Allergy Relief Teas](https://www.trendhunter.com/trends/allergy-relief-tea): Li Natural's 'Allergy Away' Herbal Tea Soothes Symptoms and Provides Relief (Category: Lifestyle) Implication: Companies in the health and wellness industry can innovate their product offering to meet the demand for natural and effective remedies of allergy symptoms. - [Immunity-Enhancing Teas](https://www.trendhunter.com/trends/immunity-tea): Hawaiian Natural Tea Boasts MANA, an Immunity Tea with Antioxidants (Category: Lifestyle) Implication: The health and wellness industry can capitalize on the rising trend of immunity-enhancing teas and organic wellness products. - [Herbal Anti-Allergy Teas](https://www.trendhunter.com/trends/allergy-tea-1): The Nutty Yogi Anti Allergy Tea Boasts Green Tea, Mint and Nettle (Category: Lifestyle) Implication: Opportunity to create more natural tea blends that offer health benefits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)