# Tattoo 2.0 Exploring the future of ink. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tattoo-2.0-exploring-the-future-of-ink ## Key Figures - Trend score: 6.5/10 - Evidence articles: 7 ## What is the Tattoo 2.0 trend? **Tattoo 2.0:** Tattoos are evolving beyond traditional ink. As alternative and counter-culture practices become more mainstream, people are seeking more unique forms of self-expression, whether it's a braille tattoo, glow-in-the-dark ink or an emotion-sensing tattoo. Safer versions, such as false tattoo sleeves and edible chocolate tattoos, are also being sought out, thanks to a greater emphasis on health and well-being. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 18 to Oct 23, 2007 - Published: Nov 12, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Tattoo 2.0 trend ### Alternative Forms of Tattoos As alternative and counter-culture practices become more mainstream, people are seeking more unique forms of self-expression beyond traditional ink. ### Safety and Wellness in Tattooing Safer versions of tattoos, such as false tattoo sleeves and edible chocolate tattoos, are being sought out, thanks to a greater emphasis on health and well-being. ### Tattooing for Accessibility Braille tattoos and other body modifications are allowing people with different abilities to enjoy tattoos and experience different forms of art and self-expression. ## What the Tattoo 2.0 trend means for industry ### For Beauty and Personal Care The trend towards alternative and unique forms of tattoos creates opportunities for brands in the beauty and personal care industries to innovate with new tattooing techniques and materials. ### For Wellness Brands in the wellness industry can consider the trend towards safer forms of tattoos, such as the edible chocolate tattoo, to develop new products and services that appeal to health-conscious consumers. ### For Manufacturing The trend towards laser-screen printing and scribing designs into metal objects, as seen in the Newform Sink Tattoos, creates opportunities for manufacturers to incorporate tattoos designs into their products for individualistic appeal. ## Trend signals for Tattoo 2.0 Trend score 6.5 out of 10, from popularity 89%, activity 97%, freshness 8%. - Popularity: 89% - Activity: 97% - Freshness: 8% ## Examples of the Tattoo 2.0 trend 7 featured examples from Mar 18 to Oct 23, 2007. - [Glow in the Dark Tattoos](https://www.trendhunter.com/trends/the-coolest-tattos-you-will-ever-see) (Category: Fashion) Implication: Innovating with new ink types and incorporating technology into tattoos to offer customers unique and personalized experiences. - [Eye Color Tattoos](https://www.trendhunter.com/trends/the-next-fronteir-in-tattooing-eye-coloring): Your Eye Balls Are The Next Frontier In Ink (Category: Art & Design) Implication: Body modification studios can tap into the demand for unique and extreme body modifications. - [Braille Tattoos](https://www.trendhunter.com/trends/braille-tattoo-blind): Body Modifications for the Blind Make Sight and Touch Statements (Category: Tech) Implication: The tattoo industry can expand by catering to the differently-abled through braille tattoos - [Yummy Tattoos](https://www.trendhunter.com/trends/chocolate-tattoo): Body Talk Marks Your Flesh with Chocolate (Category: Naughty) Implication: Partner with bakeries or chocolate companies to create edible body art made from chocolate that can be marketed as a fun and unique food product. - [Tattoos For Wimps](https://www.trendhunter.com/trends/slip-on-tattoo-sleeves): Slip On Tattoo Sleeves (Category: Fashion) Implication: Opportunity for fashion industry to expand into new territory with the creation of realistic and washable temporary tattoo sleeves. - [Geek Tattoos](https://www.trendhunter.com/trends/temp-geek-tattoos): 16 Fake Tattoos for Geeks, Nerds and Hackers (Category: Pop Culture) Implication: Nerdy temporary tattoos may disrupt traditional tattoo parlors by providing a safe alternative that appeals to a younger, geeky audience. - [Faucets Get Inked](https://www.trendhunter.com/trends/faucet-is-getting-inked-tattoo-design-by-newform): Newform Sink Tattoos (Category: Art & Design) Implication: The sink fixtures industry can incorporate laser-screen print patterns for customizable and visually appealing products. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)