# Taste Education The alcohol industry strives to become more accessible for novice drinkers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 27, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/taste-education ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Taste Education trend? **Taste Education:** In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 4, 2014 to Oct 28, 2015 - Published: Apr 27, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Taste Education trend ### Streamlined Drink Selection The alcohol industry is using methods of streamlining the drink selection process for inexperienced drinkers ### Technology in Wine Dispensing Wine bars are embracing technology to allow for easy wine dispensing and tasting ### Online Wine Education The availability of online wine education resources and tutorials is growing ## What the Taste Education trend means for industry ### For Hospitality The hospitality industry can benefit from implementing innovative dispensing systems for easy drink access and experiences ### For Retail The retail industry can adopt in-store tasting stations to offer a try-before-you-buy experience for customers that increases purchase potential ### For Education The education industry can explore digital platforms for providing accessible and convenient courses on wine and other beverages ## Trend signals for Taste Education Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%. - Popularity: 50% - Activity: 49% - Freshness: 8% ## Examples of the Taste Education trend 5 featured examples from Sep 4, 2014 to Oct 28, 2015. - [Wine Tasting Strips](https://www.trendhunter.com/trends/wine-tasting-experience): Beringer Transforms the Wine Tasting Experience in-Store with Flavored Strips (Category: Marketing) Implication: The wine and spirits industry can capitalize on creating new product formats and experiences to attract consumers. - [Video Cocktail Tutorial Sites](https://www.trendhunter.com/trends/tipsy-bartender): The 'Tipsy Bartender' Teaches Viewers to Make Exciting DIY Cocktails (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create a meal-kit service that includes cocktail ingredients and step-by-step video tutorials, providing convenience and inspiration for home ba… - [Cocktail-Creating Kiosks](https://www.trendhunter.com/trends/be-your-own-bartender): The 'Be Your Own Bartender' Kiosks Will Help Consumers Select Alcohol (Category: Lifestyle) Implication: The 'Be Your Own Bartender' kiosks bring innovation to the liquor retail industry, enhancing the shopping experience and providing consumers with easy access to cocktail recipes. - [Online Wine Schools](https://www.trendhunter.com/trends/learn-about-wine): The WineTutor.tv Allows Users to Learn About Wine in Their Own Homes (Category: Lifestyle) Implication: The wine education industry can leverage online platforms to provide convenient and accessible wine education to a wider audience. - [Mechanized Wine Bars](https://www.trendhunter.com/trends/hostile-grape-wine-cellar): The Hostile Grape Wine Cellar Offers 160 Wines By the Glass (Category: Lifestyle) Implication: Wine bars and restaurants can benefit from incorporating automated dispensers and prepaid tasting cards to their business plans. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)