# Targeted Youth Kids clothing gets the customized treatment with specifically targeted labels. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 11, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/targeted-youth ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Targeted Youth trend? **Targeted Youth:** No longer a sub category of mainstream labels, children's fashion is growing in momentum with niche brands solely targeting that demographic. Highlighting youth culture and a more mature style preference, these brands are recognizing the desire, particularly among parents, to cater youths with more sophisticated and tailored products. The shift toward more customized children's products reflects a desire to provide kids with not just basic necessities, but goods that promote a more cultured lifestyle. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 18, 2015 to Dec 13, 2016 - Published: Jun 11, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe ## Themes within the Targeted Youth trend ### Niche Children's Fashion The trend of niche children's fashion is growing, with a focus on providing kids with more sophisticated and tailored products. ### Kid-Focused Streetwear The collaboration between Vans and Disney showcases the trend of combining skater aesthetic with designs inspired by whimsical Disney films. ### Remixed Children's Streetwear Children's fashion label, Little Giants, taps into the trend of creating age-appropriate streetwear inspired by popular adult clothing labels. ## What the Targeted Youth trend means for industry ### For Children's Fashion Industry The niche trend of tailored and sophisticated children's products presents disruptive innovation opportunities for brands to tap into this growing market. ### For Streetwear Industry The trend of creating kid-friendly versions of popular urban apparel presents opportunities for brands to expand into the children's market, appealing to style-conscious parents. ### For Collaboration Industry The collaboration between Vans and Disney showcases the trend of combining seemingly unlikely brands to create unique, marketable collections. ## Workshop question What does the next generation of your consumer look like? How does your brand fit with their lifestyle? ## Trend signals for Targeted Youth Trend score 4.9 out of 10, from popularity 69%, activity 70%, freshness 8%. - Popularity: 69% - Activity: 70% - Freshness: 8% ## Examples of the Targeted Youth trend 4 featured examples from Feb 18, 2015 to Dec 13, 2016. - [Urban Youngster Fashion](https://www.trendhunter.com/trends/heart-n-soul): Heart N Soul Offers Spunky Clothing and Accessories for Little Ones (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop an AI-powered virtual fitting room technology for online retailers, allowing parents to accurately visualize how garments will fit their… - [Remixed Children's Streetwear](https://www.trendhunter.com/trends/little-giants): Little Giants Offers Kid-Friendly Versions of Popular Urban Apparel (Category: Life-Stages) Implication: The children's fashion industry can benefit from the trend of remixed children's streetwear by offering age-appropriate versions of popular urban apparel, appealing to fashion-con… - [Skater Disney Clothing](https://www.trendhunter.com/trends/apparel-collection): Vans Teams Up with Disney to Create a Young at Heart Apparel Collection (Category: Fashion) Implication: The fashion industry can embrace the playful and eclectic styles of Disney in their collections. - [Kid-Focused Streetswear Platforms](https://www.trendhunter.com/trends/kids-fashion): Yellow Lolly Boasts a Custom Range of Designer Kids Fashions (Category: Fashion) Implication: The rise of kid-focused streetwear platforms presents an opportunity for e-commerce businesses to cater to the unique fashion needs of parents. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)