# Targeted Mist Facial mists are now more targeted and diverse in their uses. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 12, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/targeted-mist ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Targeted Mist trend? **Targeted Mist:** Facial mists were once primary used to set makeup or refresh skin, but they're now being offered with more targeted, functional formulations. These include everything from spray-on face masks to mists that counter blue light damage. ## The consumer insight behind the Targeted Mist trend North American consumers are investing more in skincare now that they view it as a simple form of self-care. People who prioritize these routines are often experimental in the products they choose, looking for innovation and distinct formulas as much as they do products that are effective for their needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 28, 2019 to Jul 31, 2020 - Published: Nov 12, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Targeted Mist trend ### Targeted Facial Mists Facial mists are being offered with more targeted, functional formulations. ### Blue Light Defense Skincare Consumers are seeking skincare products with blue light defense to counter the effects of digital aging. ### Convenient Misting Skincare Skincare products in mist form are becoming more popular due to their convenience and ease of use. ## What the Targeted Mist trend means for industry ### For Skincare The skincare industry can capitalize on the demand for innovative products with specific formulations and convenient formats. ### For Beauty The beauty industry can offer new and unique products that cater to the growing interest in self-care and experimentation among consumers. ### For Technology The technology industry can explore opportunities to develop skincare and beauty products with blue light defense and other protective features. ## Workshop question How is your brand prioritizing innovative product experiences for its customers? ## Trend signals for Targeted Mist Trend score 2.9 out of 10, from popularity 41%, activity 38%, freshness 9%. - Popularity: 41% - Activity: 38% - Freshness: 9% ## Examples of the Targeted Mist trend 4 featured examples from Mar 28, 2019 to Jul 31, 2020. - [Spray-On Face Masks](https://www.trendhunter.com/trends/mist-mask): I Dew Care's "Mist Mask" Creates a Dewy Glow with Brightening Ingredients (Category: Fashion) Implication: The mist mask trend presents disruptive innovation opportunities in the skincare industry, particularly in the development of dual-layered formulas with brightening properties. - [Blue Light-Countering Skincare](https://www.trendhunter.com/trends/blue-light-defense1): Prai's Hyaluronic Spray Offers Consumers Blue light Defense (Category: Fashion) Implication: Skincare industry can create innovative products specifically designed to counter the negative effects of blue light exposure on the skin. - [Convenient Misting Sunscreens](https://www.trendhunter.com/trends/habits-sunscreen-mist): Habit's Sunscreen Mist Can Be Sprayed Directly on the Face (Category: Fashion) Implication: The skincare industry can benefit from incorporating multi-functional sunscreen mists that offer convenience and added benefits like aromatherapy. - [Vitality-Boosting Eye Sprays](https://www.trendhunter.com/trends/eye-spray): VIIcode's O2.0 Oxygen Hydrating Eye Spray Nourishes the Eye Area (Category: Fashion) Implication: The skincare industry can benefit from developing eye care products that use natural ingredients, sprays for convenience, and protect the delicate skin around the eyes. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)