# Inclusive Health Healthcare providers aim to provide safe spaces for the LGBTQ community. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/targeted-health ## Key Figures - Trend score: 3.5/10 - Evidence articles: 3 ## What is the Inclusive Health trend? **Inclusive Health:** Due to stigma and a fear of discrimination, the LGBTQ community is less likely to seek out and receive quality healthcare. In an attempt to create safe spaces and equal access to healthcare, many brands are offering services that specifically target the LGBTQ community. The targeted approach is encouraging to consumers who might not seek help otherwise. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 2 to Oct 23, 2015 - Published: Oct 21, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Inclusive Health trend ### LGBTQ-Targeted Healthcare Services Brands are offering healthcare services that specifically target the LGBTQ community to provide safe spaces and equal access to quality healthcare. ### Social Media-Enabled Healthcare Research The 'Pride' app is harnessing the power of social media to conduct the largest LGBT health study in history, indicating a trend towards digital research methods. ### Interactive Healthcare Marketing Innovative pharmaceutical marketing campaigns, like the Prezcobix ad, are leveraging social media to encourage patient engagement and promote meaningful discussions with healthcare providers. ## What the Inclusive Health trend means for industry ### For Healthcare The healthcare industry can benefit from offering LGBTQ-targeted services and embracing social media to improve healthcare access and conduct research. ### For Technology The trend towards social media-enabled healthcare research also presents opportunities for the technology industry to develop new apps and platforms. ### For Marketing and Advertising Innovative healthcare marketing campaigns, like Aetna's ad targeting the LGBTQ community, demonstrate the need for marketing and advertising professionals to create inclusive and meaningful messaging for diverse audiences. ## Workshop question Many consumers today seek out brands with aligned social values. How is your brand meeting these expectations? ## Trend signals for Inclusive Health Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%. - Popularity: 51% - Activity: 46% - Freshness: 8% ## Examples of the Inclusive Health trend 3 featured examples from Jul 2 to Oct 23, 2015. - [Interactive HIV Ads](https://www.trendhunter.com/trends/patient-engagement): This Innovative Ad Encourages Patient Engagement Via Social Media (Category: Lifestyle) Implication: The pharmaceutical industry can leverage interactive ads to engage patients and foster better communication with healthcare providers. - [LGBT-Friendly Insurance Ads](https://www.trendhunter.com/trends/targets-the-lgbt-community): This Touching Health Insurance Ad Targets the LGBT Community (Category: Social Good) Implication: The insurance industry is adapting to changing demographics and societal attitudes by creating inclusive marketing campaigns to target the LGBT community and other specific commun… - [LGBT-Targeted Health Apps](https://www.trendhunter.com/trends/lgbt-health-study): The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study (Category: Tech) Implication: Disruptive innovation opportunities for healthcare companies to develop LGBT-focused services, treatments, and resources. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)