# Hyper-Targeted Dating Consumers prioritize efficiency when it comes to dating services. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/targeted-dating ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Hyper-Targeted Dating trend? **Hyper-Targeted Dating:** Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 27, 2014 to Mar 3, 2015 - Published: Mar 16, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Hyper-Targeted Dating trend ### Hyper-Specialized Dating Apps The rise of hyper-targeted dating services suggests that consumers are prioritizing efficiency and not willing to compromise when it comes to romantic relationships. ### Location-Based Dating Apps Consumers are looking for ways to find compatible matches easily by adopting a simple, location-based interface. ### Lifestyle-Specific Dating Apps Dating apps tailor their platforms to specific groups of people which allows for compatibility and efficiency in finding romantic relationships. ## What the Hyper-Targeted Dating trend means for industry ### For Mobile App Industry Diverse groups of consumers are increasingly seeking efficient, specialized, location-based applications for dating purposes. ### For Online Dating Industry The online dating industry should invest in developing more specialized solutions to address the diverse needs of different groups of people. ### For Social Networking Industry Social networking businesses can create platforms that focus specifically on connecting and building relationships between niche groups like sober, wealthy individuals or cannabis enthusiasts. ## Trend signals for Hyper-Targeted Dating Trend score 2.5 out of 10, from popularity 44%, activity 23%, freshness 8%. - Popularity: 44% - Activity: 23% - Freshness: 8% ## Examples of the Hyper-Targeted Dating trend 4 featured examples from Sep 27, 2014 to Mar 3, 2015. - [Pothead Dating Apps](https://www.trendhunter.com/trends/high-there): High There! Connects Like-Minded Stoners in a Tinder-Style Way (Category: Lifestyle) Implication: Weed-friendly dating apps like High There! - [Luxurious Dating Apps](https://www.trendhunter.com/trends/luxy-app): The Luxy App is Tinder Made Exclusively for the Wealthy and Attractive (Category: Tech) Implication: Disruptive innovation opportunity: Start a company that specializes in creating innovative dating platforms using advanced algorithms and data analysis to provide more accurate ma… - [Business Dating Apps](https://www.trendhunter.com/trends/linkedin-dating-app): BeLinked is Like a Cross Between Tinder and a Linkedin Dating App (Category: Tech) Implication: Incorporating features from popular dating apps like Tinder and LinkedIn can disrupt the online dating industry by providing a more targeted approach to finding love based on prof… - [Sobriety Dating Services](https://www.trendhunter.com/trends/sober-dating-app): The Sober Dating App Helps Those Who Don't Imbibe Find Love (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce specialized dating services catering to specific communities, such as sober individuals, to provide a customized and supportive dating… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)