# Tangible Therapy Physical objects designed to relieve stress and anxiety are increasingly popular. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 30, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tangible-therapy ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Tangible Therapy trend? **Tangible Therapy:** Brands are designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety. Products in this space include everything from stress-relieving seating to rythmic music gloves. ## The consumer insight behind the Tangible Therapy trend As consumers around the world deal with unprecedented levels of stress related to everything from managing professional lives and households to dealing with the stress of major world events, people are looking for relief in a range of ways. Traditional courses for stress-relief may not be important or necessary for everyone, so more consumers are turning to alternative options that provide them relief from their milder symptoms. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 11, 2020 to Jul 21, 2021 - Published: Mar 30, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tangible Therapy trend ### Physical Therapeutic Comfort Designing physical, touch-based forms of therapeutic comfort in order to help ease consumer stress and anxiety. ### Deep Pressure Touch Therapy Stimulating deep-pressure touch therapy, a technique that releases oxytocin into your body and mimics the effects of hugging and cuddling. ### Alternative Stress-Relief More consumers are turning to alternative stress-relief options that provide them relief from their milder symptoms. ## What the Tangible Therapy trend means for industry ### For Wellness Companies could innovate in wellness trends by designing physical, touch-based forms of therapeutic comfort and sensory experiences that can help ease consumer stress and anxiety. ### For Fashion Incorporate therapeutic elements into fashion through designing products that alleviate anxiety and stress, such as weighted robes, anti-stress shoes, and other sensory apparel. ### For Home Goods Incorporate sensory experiences into home goods products, such as weighted blankets, anti-stress seating options, and other soothing, tactile products. ## Workshop question How is your brand prioritizing customer health? ## Trend signals for Tangible Therapy Trend score 4.9 out of 10, from popularity 66%, activity 72%, freshness 10%. - Popularity: 66% - Activity: 72% - Freshness: 10% ## Examples of the Tangible Therapy trend 6 featured examples from Feb 11, 2020 to Jul 21, 2021. - [Supportive Anti-Stress Seating](https://www.trendhunter.com/trends/oto-chair): The 'OTO' Chair Offers Support for Those on the Spectrum (Category: Art & Design) Implication: The furniture industry has the opportunity to continue innovating on sensory-supportive designs to create comfortable and accessible seating solutions for individuals with autism… - [Anxiety Reducing Gloves](https://www.trendhunter.com/trends/intempo-mitts): The Conceptual 'InTempo' Mitts Make Use of Rhythm Therapy and More (Category: Tech) Implication: The wearable technology industry can develop products such as smart gloves that can perform rhythm therapy to help alleviate anxiety. - [Comfortable Anti-Stress Shoes](https://www.trendhunter.com/trends/rieker): Rieker is a Favorable Footwear Brand with a High-Comfort Focus (Category: Fashion) Implication: The footwear industry is in a prime position to take advantage of the growing demand for comfortable and antistress shoes, by investing in innovative materials and designs. - [Stress-Reducing Weighted Robes](https://www.trendhunter.com/trends/modernist-x-gravity): The Modernist X Gravity Weighted Robe Ensures Ultimate Comfort (Category: Lifestyle) Implication: Potential for clothing companies to incorporate weighted elements in their designs for stress reduction products. - [Deep Touch-Mimicking Weighted Blankets](https://www.trendhunter.com/trends/blanquil-basic-weighted-blanket): The BlanQuil Basic Weighted Blanket Helps Alleviate Stress (Category: Lifestyle) Implication: Opportunity: Innovate in the wellness industry by developing products that help reduce stress and anxiety, and improve sleep quality. - [Faux Fur Relaxation Gift Sets](https://www.trendhunter.com/trends/relaxation-gift-sets): This Lavender-Scented Set is Perfect to Melt Away the Day's Stress (Category: Fashion) Implication: The home goods industry can benefit from the faux fur relaxation gift set trend by creating more sustainable and aesthetically pleasing options for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)