# Tangible Loyalty The loyalty card is revamped to remain a favorite for consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 23, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tangible-loyalty ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Tangible Loyalty trend? **Tangible Loyalty:** In order to strengthen the bond between consumer and company, gift cards and tangible tokens of loyalty give brand loyalists something to symbolize their allegiance. The return of its analog predecessor is a refreshing change from the digital loyalty program that reigns supreme. Regardless of what an online program may offer, the tactile interaction satisfies consumers on a psychological level. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 7, 2012 to Jul 26, 2014 - Published: May 23, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tangible Loyalty trend ### Tangible Loyalty Physical, tangible rewards and loyalty programs generate consumer loyalty and satisfaction. ### Metal Gift Cards The use of premium materials for gift cards and credit cards adds a luxury factor for consumers, especially those who want to feel special. ### Exclusive and Collectible Gift Cards The use of exclusive and collectible gift cards can serve as souvenirs and collectors' items, appealing to both loyal customers and collectors. ## What the Tangible Loyalty trend means for industry ### For Retail Retailers can capitalize on the trend of exclusive and collectible products, like gift cards, to encourage repeat purchases and reward loyal customers. ### For Hospitality Luxury hotels, resorts, and airlines can offer metal credit and loyalty cards to their most high-end clients, adding a touch of luxury and exclusivity to their experience. ### For Finance Credit card companies and banks can offer metal credit cards to high-end clients and frequent travelers, complementing their luxury lifestyle and increasing brand loyalty. ## Trend signals for Tangible Loyalty Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 8%. - Popularity: 60% - Activity: 45% - Freshness: 8% ## Examples of the Tangible Loyalty trend 5 featured examples from Dec 7, 2012 to Jul 26, 2014. - [Customer Loyalty Coffee Cards](https://www.trendhunter.com/trends/starbucks-450-gift-card): The Starbucks $450 Gift Card is for True Java Lovers (Category: Lifestyle) Implication: The retail industry can leverage the rise of rose metal gift cards to create luxurious and customizable loyalty programs that resonate with affluent consumers. - [Metal Credit Cards](https://www.trendhunter.com/trends/luxury-metal-credit-cards): The Archon Card Adds Extra Luxury to Your Purchases (Category: Luxury) Implication: Financial institutions with luxury credit card offerings can differentiate themselves from competitors and attract high-value customers. - [Extravagant Steel Gift Cards](https://www.trendhunter.com/trends/starbucks-gift-card): This Starbucks Gift Card is Made of Premium Stainless Steel (Category: Marketing) Implication: A chance for retailers to tap into collaborations with high-end brands and create exclusive product lines to elevate customer experience and generate buzz. - [Java Perk Loyalty Cards](https://www.trendhunter.com/trends/loyalty-program): The Caribou Perks Loyalty Program Rewards Customers for Sticking with Them (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce unique perks and rewards to differentiate from competitors and enhance customer loyalty. - [Collectible Gift Cards](https://www.trendhunter.com/trends/collectible-gift-cards): Starbucks' Gift Cards Act Like Souvenirs for Major North American Cities (Category: Marketing) Implication: Retailers can collaborate with local artists and designers to create city-themed gift card collections, attracting tourists and collectors alike. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)