# Tamarind Snack North American food brands begin appreciating tamarind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 27, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tamarind-snack ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Tamarind Snack trend? **Tamarind Snack:** Popular in countries in Asia, Africa, and South America, tamarind is now increasingly being introduced to North American consumers who are looking to diversify their experiences with various cuisines. This ingredient boasts antioxidants and anti-inflammatory properties–both of which protect against diseases like cancer, heart disease, and diabetes. ## The consumer insight behind the Tamarind Snack trend North America's growing immigrant population has influenced how the region experiments with flavor and global ingredients. This globalized impact showcases a deeper appreciation by consumers for products and services that were once unfamiliar to them. Consumers are now expecting brands to be aligned with their increasingly diverse preferences. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 18, 2017 to Jun 26, 2019 - Published: Jun 27, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Tamarind Snack trend ### Global Flavors North American consumers are looking to diversify their experiences with various cuisines, favoring more global flavors and ingredients. ### Complex Flavor Experiences Consumers across the food and beverage industry are looking for more complex flavor experiences that offer a variety of flavors, rather than one-note experiences. ### Anti-Inflammatory Nutrition There is an increased interest in anti-inflammatory ingredients and products, like tamarind, that boast antioxidant and anti-inflammatory properties to protect against diseases like cancer, diabetes and heart disease. ## What the Tamarind Snack trend means for industry ### For Food and Beverage The food and beverage industry can focus on creating new products that satisfy the growing demand for global flavors and complex flavor experiences. ### For Health and Wellness The health and wellness industry can promote more anti-inflammatory nutrition and ingredients, like tamarind, to prevent diseases and stimulate overall health. ### For Immigration and Diversity Industries can adapt to the growing influence of immigration and diversity by showcasing a deeper appreciation for global products and services that were once unfamiliar to consumers. ## Workshop question How could your brand look outside its region for inspiration? ## Trend signals for Tamarind Snack Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%. - Popularity: 40% - Activity: 42% - Freshness: 8% ## Examples of the Tamarind Snack trend 4 featured examples from Oct 18, 2017 to Jun 26, 2019. - [Piquant Chili Candies](https://www.trendhunter.com/trends/chili-candies): 'Tamalitoz' are Made with Chili Powder, Dehydrated Lime Juice and Sea Salt (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of new products that provide consumers with unique and exciting flavor experiences like the Tamalitoz candies. - [Anti-Inflammatory Tamarind Tonics](https://www.trendhunter.com/trends/medicinal-drink): Jaka Jamu Updates a Traditional Indonesian Medicinal Drink (Category: Lifestyle) Implication: Opportunity to tap into the growing market for health-conscious beverages. - [Vegetarian Bourbon Barrel Sauces](https://www.trendhunter.com/trends/worcestershire-sauce): The Bourbon Barrel Aged Worcestershire Sauce is All-Natural (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative condiment products that cater to specific dietary preferences and utilize unique aging processes like bourbon barrel aging. - [Curried Picnic Condiments](https://www.trendhunter.com/trends/picnic-condiment): Brooklyn Delhi Offers Spicy, Sweet and Tangy Ketchup and Mustard (Category: Lifestyle) Implication: Expanding product lines and introducing unique and innovative products can help captivate consumer interest and drive sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)