# DIY Delivery Opting for a homemade approach, consumers subscribe to ingredient delivery for meals. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 3, 2014, updated May 5, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/takeout-20 ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the DIY Delivery trend? **DIY Delivery:** Brands are augmenting take-out and grocery for consumers to be a hybrid of both, with the ability to offer a prepackaged meal that must be prepared. Fitting in with niche subscription world that boasts experience and novelty, ingredient and pre-authorized meal delivery is rapidly being adopted as a means to appeal to the novice chef, bachelor/bachelorette and working parent. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 27, 2014 to May 11, 2016 - Published: May 3, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the DIY Delivery trend ### Ingredient and Meal Delivery Services As brands offer prepackaged meals that must be prepared, niche subscription service providers in the food industry are attracting novice cooks and working parents by allowing them to cook their meals with pre-authorized meals and ingredients delivered to their homes. ### Recipe Kit Delivery Services Subscription services that provide hassle-free dinner solutions for busy families and delicious meal inspiration for cooking enthusiasts are on the rise. ### Healthy and Gourmet Meals on Demand Meal delivery startups are specializing in providing organic and locally sourced, unprocessed, and nutrient-dense meals. At the same time, gourmet meal kit providers are giving consumers the ability to cook high-end meals at home. ## What the DIY Delivery trend means for industry ### For Food Delivery Services Food delivery companies are finding ways to shorten the gap between take-out and grocery with services such as ingredient and pre-authorized meal delivery. ### For Meal Kit Subscriptions Meal kit delivery companies are on the rise due to their ability to provide a solution for busy families, aspiring home chefs, and health-conscious consumers. ### For Premium Protein Subscription Services Subscription services that focus on delivering high-end proteins, such as dry-aged, smoked and marinated meats, are on the rise as consumers look for more convenient ways to cook healthy and delicious meals at home. ## Trend signals for DIY Delivery Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%. - Popularity: 55% - Activity: 40% - Freshness: 8% ## Examples of the DIY Delivery trend 7 featured examples from Jan 27, 2014 to May 11, 2016. - [Premium Meal Kit Subscriptions](https://www.trendhunter.com/trends/taste-makers): The New Tyson Taste Makers Service Will Include Chef-Inspired Meals (Category: Lifestyle) Implication: Companies in the food delivery industry can explore partnerships with professional chefs and premium meat suppliers to offer customers high-end meal kit subscriptions and elevate… - [Precocious Food Delivery Services](https://www.trendhunter.com/trends/fluc): The Fluc Delivery Service Takes Food Orders 365 Days in Advance (Category: Lifestyle) Implication: The meal planning industry can incorporate the trend of 365-day food ordering to offer personalized meal plans based on frequent orders by customers and streamline their operation… - [Family-Friendly Recipe Subscriptions](https://www.trendhunter.com/trends/recipes-for-large-families): This Service Provides Recipes for Large Families (Category: Lifestyle) Implication: Disruptive innovation opportunities for subscription-based services that provide meal plans and recipes for large families. - [Vegan Meal Kit Deliveries](https://www.trendhunter.com/trends/purple-carrot): The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Expand plant-based meal kit options to existing food delivery services - [Healthy Meal Delivery Servies](https://www.trendhunter.com/trends/organic-meals): This Service Delivers Organic Meals Made from Nutritious Ingredients (Category: Lifestyle) Implication: The meal delivery industry can benefit from incorporating organic and healthy meal options into their services. - [Subscription Bread Kits](https://www.trendhunter.com/trends/bread-kit): 'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread (Category: Lifestyle) Implication: Food subscription services can expand their offerings by including bread kits in their product line. - [Gourmet Italian Meal Kits](https://www.trendhunter.com/trends/gourmio): The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine (Category: Lifestyle) Implication: The meal kit delivery industry can capitalize on the growing demand for gourmet Italian meal kits by offering specialized subscription services. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)