# Tailored Toppings Kit convenience gets more customized through portable mix-ins and toppings. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 27, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tailored-toppings ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Tailored Toppings trend? **Tailored Toppings:** Making it fun to maintain a healthy diet, food brands are starting to offer creative customization options via flavorful toppings. As bowled-meals maintain their popularity, consumers are looking for ways to boost the flavor of their salads and smoothie bowls and have that quick, healthy meal that doesn’t require much preparation. Not only convenient for the on-the-go consumer who is already accustomed to the ease of meal kits, the customizable toppings also have the added benefit of making foods more Instagrammable, perfect for the modern foodie. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 21, 2016 to Mar 8, 2017 - Published: Jun 27, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tailored Toppings trend ### Customization craze Consumers are looking for more options to customize their meals and snacks, and brands are responding with innovative and creative combinations of ingredients that can be mixed and matched or sprinkled on top of food. ### Healthy convenience People are seeking fast and easy ways to prepare healthy meals and snacks, and are turning to meal kits, pre-mixed cereals, and perfectly portioned snacks to save time and effort in their busy lives. ### Alternative sweeteners Consumers are interested in exploring different forms of natural sweetness beyond traditional sugars, and brands are developing innovative sweeteners made from maple syrup flakes and other sources to meet this demand. ## What the Tailored Toppings trend means for industry ### For Food and Beverage The food and beverage industry is constantly evolving to meet consumers' changing tastes and preferences, with a focus on customization and healthy convenience options. ### For Health and Wellness The health and wellness industry is booming as more and more people prioritize healthy living, and brands are responding with products that offer healthy, nutrient-rich options for busy lifestyles. ### For Packaged Goods The packaged goods industry is seeing a surge in demand for innovative, convenient, and healthy options, as consumers seek out new products that fit their busy lives and offer healthy alternatives to traditional packaged foods. ## Workshop question What adjacent trends might be impacting the way consumers use your products or services? ## Trend signals for Tailored Toppings Trend score 2.8 out of 10, from popularity 37%, activity 38%, freshness 8%. - Popularity: 37% - Activity: 38% - Freshness: 8% ## Examples of the Tailored Toppings trend 5 featured examples from Oct 21, 2016 to Mar 8, 2017. - [Salad Topping Kits](https://www.trendhunter.com/trends/salad-toppings): 'My Salad Bar' from Truly Good Foods Offers Assorted Salad Toppings (Category: Lifestyle) Implication: The food packaging industry can capitalize on the trend of salad topping kits by developing innovative packaging solutions that keep the toppings fresh and easily portioned. - [Freeze-Dried Fruit](https://www.trendhunter.com/trends/homegrown-organic-farms): Homegrown Organic Farms' Products are Convenient, Healthy and Full of Flavor (Category: Lifestyle) Implication: Opportunity for food and beverage companies to invest in freeze-drying technology to create healthy and convenient snack options. - [Seasonal Hot Cereal Mixes](https://www.trendhunter.com/trends/hot-cereal-mixes): Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays (Category: Lifestyle) Implication: The food and beverage industry can innovate by developing customizable and nutritious cereal options to meet the demands of health-conscious consumers. - [Freeze-Dried Fruit Tubes](https://www.trendhunter.com/trends/freeze-dried-fruits): Mixit.ca's Healthy Fruit Toppings are Delivered in Convenient Cylinders (Category: Lifestyle) Implication: The food industry can capitalize on the freeze-dried fruit trend by creating innovative products and incorporating them into various food categories. - [Maple Flake Sweeteners](https://www.trendhunter.com/trends/maple-syrup-as-a-sweetener): Tonewood Maple Introduces Maple Syrup as a Sweetener in Novel Forms (Category: Lifestyle) Implication: Companies in the food and beverage industry can explore the development and marketing of innovative sweetener products using maple syrup. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)