# Tailgate Revamped Tailgate parties in North America are adapted because of the ongoing pandemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 27, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tailgate-revamped ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Tailgate Revamped trend? **Tailgate Revamped:** The North American tailgate party is changing because of continued stay-at-home orders, and brands are helping to lead the way in this process. Everything from virtual tailgates to tailgate-themed deliveries are being offered so people can safely celebrate. ## The consumer insight behind the Tailgate Revamped trend As people continue to deal with the rules in place because of the COVID-19 pandemic, they're feeling a longing for their pre-pandemic lifestyles. Craving a sense of normalcy, consumers are turning to brands that prioritize both their safety and the hobbies and activities they miss. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 26, 2020 to Jan 22, 2022 - Published: Jan 27, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Tailgate Revamped trend ### Virtual Tailgate Events Virtual events are taking the place of traditional tailgating, offering sponsors the ability to make unique and themed experiences for viewers from anywhere. ### At-Home Tailgate Deliveries Food delivery companies and restaurants are adapting to satisfy a growing demand for game day-themed meals and snacks, offering easy options for those seeking a taste of normalcy and comfort while watching games from home. ### Mobile Tailgate Parties Brands are using experiential and interactive marketing strategies by offering unique and customized experiences, often delivered to consumers' doorsteps as they adopt creative ways to engage with customers. ## What the Tailgate Revamped trend means for industry ### For Food and Beverage Food and beverage companies are innovating around game day events by offering themed menus, tailgate packaged products, delivery and pickup options. ### For Marketing and Advertising The pandemic has led to changes in marketing and advertising strategies, with brands having to shift to more digital marketing techniques, from virtual events to interactive campaigns and personalization to reach customers. ### For Sports and Entertainment As the pandemic alters the way people consume sports, stakeholders in sports and entertainment are adapting to new realities by pivoting to digital experiences and tailoring their offerings to the changing expectations of audiences. ## Workshop question How is your brand balancing normalcy with safety? ## Trend signals for Tailgate Revamped Trend score 3.7 out of 10, from popularity 53%, activity 48%, freshness 11%. - Popularity: 53% - Activity: 48% - Freshness: 11% ## Examples of the Tailgate Revamped trend 7 featured examples from Sep 26, 2020 to Jan 22, 2022. - [Mobile Tailgate Parties](https://www.trendhunter.com/trends/corona-game-day-giveaway): The Corona Game Day Giveaway is Engaging with Football Fans (Category: Lifestyle) Implication: Beer and alcohol companies can leverage the popularity of tailgating and create engaging promotional campaigns that encourage responsible drinking and social distancing. - [Virtual Tailgate Events](https://www.trendhunter.com/trends/tik-tok-tailgate-event): The Tik Tok Tailgate Event Stars Headliner Miley Cyrus (Category: Pop Culture) Implication: Entertainment companies can leverage virtual events and partner with brands to reach a wider audience and create new revenue streams. - [Virtual Tailgating Experiences](https://www.trendhunter.com/trends/virtual-tailgating): General Mills & Meijer's Virtual Homegate Shares Trivia & Recipes (Category: Lifestyle) Implication: Utilizing virtual platforms and experiences for marketing and promotion, in addition to gamification for engagement with consumers. - [Customizable Football Candles](https://www.trendhunter.com/trends/tailgate-candle): The Homesick x Bud Light Tailgate Candle Creates a Cozy Game Day (Category: Art & Design) Implication: The candle industry could benefit by extending its offerings of candles inspired by various sports and event themes - [Tailgating Game Day Meals](https://www.trendhunter.com/trends/ihop-game-day-feasts-and-bundles): The IHOP Game Day Feasts and Bundles Come in Four Options (Category: Lifestyle) Implication: Opportunity for food service industry to create meal bundles and kits specifically for game day events. - [At-Home Tailgate Packs](https://www.trendhunter.com/trends/homegating-pack): The Brewhouse Homegating Pack Recreates Tailgate Experiences at Home (Category: Lifestyle) Implication: Food and Beverage industry can capitalize on creating innovative packs to enhance at-home tailgating experiences. - [At-Home Tailgate Deliveries](https://www.trendhunter.com/trends/7-eleven-pizza): This 7-Eleven Pizza Promotion Helps Fans "Homegate" (Category: Lifestyle) Implication: Food delivery services can capitalize on the trend of at-home tailgating by providing tailored menus and quick delivery options for sports enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)