# Tactual Drive As digital integration expands, cars receive touchscreen features to stay connected. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 14, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/tactual-drive ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Tactual Drive trend? **Tactual Drive:** As a reliance on technological efficiency continues, digital adaptability moves into more mature, adult experiences to satiate convenience at all ages. Seeking methods of social integration, consumers are turning to in-car apps and touchscreen enhancements to maintain connectivity through more tactile methods of on-the-go routine. Tactile car enhancements speak to a desire to maintain technological integration through more sensory, yet easily adaptable methods of auto engagement. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 6, 2014 to Jan 20, 2016 - Published: May 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Tactual Drive trend ### Tactile enhancements As consumers seek more sensory, less obtrusive ways to interact with cars, businesses can create more tactile touchscreen interfaces and apps that increase connectivity without sacrificing convenience. ### Smart and connected cars Demand for internet-connected cars will continue to grow, prompting the development of better and more affordable smart car technology to attract millennial drivers. ### Gesture and voice control Gesture-based and voice-controlled systems will continue to permeate auto technology, eventually becoming the norm for non-driving related features within the industry. ## What the Tactual Drive trend means for industry ### For Automotive The automotive industry can capitalize on consumers' desire for innovative features, such as built-in WiFi, smarter digital features, and touchscreen interfaces, to provide a better driving experience. ### For Technology The technology industry can develop and improve upon gesture-based and voice-controlled systems that enhance non-driving features in smart cars. ### For Mobile Smartphone companies can partner with auto manufacturers to develop seamless integration between phone and car features, such as the ability to use Apple products without having them attached in the vehicle. ## Trend signals for Tactual Drive Trend score 4.5 out of 10, from popularity 61%, activity 67%, freshness 8%. - Popularity: 61% - Activity: 67% - Freshness: 8% ## Examples of the Tactual Drive trend 4 featured examples from Mar 6, 2014 to Jan 20, 2016. - [Integrated Phone Multimedia Dashboards](https://www.trendhunter.com/trends/multimedia-dashboard): Apple Carplay Lets Users Use Apple Items Without a Phone (Category: Autos) Implication: The automobile industry can continue to improve car tech by collaborating with tech companies like Apple. - [Contactless Touchscreen Consoles](https://www.trendhunter.com/trends/bmw-airtouch): The BMW Airtouch System is a Contactless Touchscreen Console (Category: Autos) Implication: In the automotive industry, the adoption of contactless touchscreen consoles and gesture-controlled interfaces can revolutionize driving experiences and enhance safety measures. - [Internet-Connected Cars](https://www.trendhunter.com/trends/builtin-wifi): Th Connected Astra has Built-In Wifi for Drivers to Always Stay Connected (Category: Autos) Implication: The automotive industry is embracing connectivity and technology advancements to create smarter, more connected vehicles. - [Automotive Central Computers](https://www.trendhunter.com/trends/central-computer): The Brainiac Central Computer Turns Your Car Into a Smarter Vehicle (Category: Autos) Implication: The Brainiac Central Computer disrupts the automotive industry by transforming traditional cars into smart vehicles, introducing new possibilities for enhanced driving experiences… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)