# Symptomatic Alleviation Innovations relieve both expected and unexpected consequences of illness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 9, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/symptomatic-alleviation ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Symptomatic Alleviation trend? **Symptomatic Alleviation:** While short and long-term illnesses often come with expected consequences such as grief and lifestyle interruptions, initiatives in the medical field are focusing on alleviating some of the less anticipated consequences of being hospitalized – focusing on enhanced accessibility, emphasizing routine, and predictive care. ## The consumer insight behind the Symptomatic Alleviation trend As access to universal healthcare continues to be a struggle, particularly in North America, consumers are seeking out services and solutions that provide a more all-encompassing approach. Thus any added support and alleviation of stresses or anxiety associated with healthcare visits helps ease the burden on both patient and provider. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 4, 2017 to Jan 9, 2018 - Published: Jan 9, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Symptomatic Alleviation trend ### Enhanced Medical Accessibility Initiatives in the medical field are focusing on enhanced accessibility, emphasizing routine, and predictive care, as access to universal healthcare continues to be a struggle. ### Remote and Predictive Medical Assistance Growing demand for remote and predictive medical assistance has led to the development of predictive smart diapers, AccendoWave, and robotic cancer companion ducks. ### Collaborative Health Care Solutions Collaborations like Lyft and Circulation are offering streamlined travel experience to patients, showcasing the need for cross-industry partnerships in healthcare. ## What the Symptomatic Alleviation trend means for industry ### For Healthcare The entire healthcare industry is poised for massive disruption with emerging technologies. ### For Technology Emerging technologies in the areas of IoT, VR, and AI are significantly impacting the healthcare industry at an incredible pace. ### For Transportation and Logistics Cross-industry partnerships like Lyft and Circulation create opportunities for businesses to explore reliable, on-demand transportation for goods and services. ## Workshop question What are some of the less anticipated problems that your brand or its customers face? How can your brand relieve these problems with comprehensive solutions? ## Trend signals for Symptomatic Alleviation Trend score 3.2 out of 10, from popularity 48%, activity 41%, freshness 8%. - Popularity: 48% - Activity: 41% - Freshness: 8% ## Examples of the Symptomatic Alleviation trend 4 featured examples from Dec 4, 2017 to Jan 9, 2018. - [Scientific Pain-Distraction Devices](https://www.trendhunter.com/trends/accendowave): The AccendoWave Helps Keep Patients in Pain Occupied (Category: Tech) Implication: The healthcare industry can explore the use of pain monitoring technology like the AccendoWave to improve patient care and pain management practices. - [Predictive Smart Diapers](https://www.trendhunter.com/trends/smart-diapers): This Smart Diaper Prototype Has Predictive Capabilities (Category: Life-Stages) Implication: Disruptive innovation opportunity: Introduce smart diapers to the baby care industry, maximizing convenience and peace of mind for parents. - [Ridesharing Health Care Partnerships](https://www.trendhunter.com/trends/ridesharing-health-care-partnerships-lyft-and-circulation-are-helping-patie): Lyft and Circulation are Helping Patients Get to Appointments (Category: Lifestyle) Implication: The ridesharing industry has an opportunity to expand into healthcare by partnering with companies like Circulation to cater to the transportation needs of patients. - [Robotic Cancer Companion Ducks](https://www.trendhunter.com/trends/my-special-aflac-duck): My Special Aflac Duck is Helping Children Cope with Cancer (Category: Tech) Implication: The healthcare industry can integrate interactive robotic companions and apps to help patients with long-term treatments have greater autonomy and improve their quality of life. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)