# Swiped Decision-Making Brands use Tinder as a model that inspires their apps and services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 10, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/swiped-decisionmaking ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Swiped Decision-Making trend? **Swiped Decision-Making:** The game-changing platform Tinder has not only inspired companies in the dating industry, but also industries that are entirely unrelated to dating. Whether in finance, fitness or networking, the platforms companies are designing are now often inspired by the "left or right swipe" function that Tinder made popular. ## The consumer insight behind the Swiped Decision-Making trend Modern life often operates at a break-neck pace and with this consumers require gestures and design that streamline their ability to make decisions. The ability to filter through information quickly gives them greater access to the world around them and holds the promise of deeper fulfillment. ## At a Glance - Evidence: 6 featured examples - Articles from: May 11, 2017 to Jan 9, 2018 - Published: Jan 10, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Swiped Decision-Making trend ### Swipe-Based Decision Making The popularity of Tinder's swipe feature in defining decision making has resulted in the creation of many non-dating apps like Gymder, KtchUp and Feed Me that rely on a similar interface. ### Emotive Banking Methods Apps like Finn by JPMorgan show that banking systems are quickly adapting to the online preferences and emotive needs of millennials to cater to their ways of creating spending habits. ### Networking Apps Inspired By Tinder Networking apps like Shapr and Ripple have incorporated Tinder's successful model to the professional networking landscape, creating a platform that is more interactive, streamlined and efficient. ## What the Swiped Decision-Making trend means for industry ### For Health and Fitness Opportunities for streamlined personal fitness apps such as Gymder are potential disruptive innovations for the health and fitness industry. ### For Finance Adopting emotive banking methods to cater to millennials could become a disruptive innovation opportunity for the finance sector. ### For Networking and Job Search Disruptive innovation opportunities lie in the use of interactive platforms for networking and finding jobs, inspired by Tinder's successful format, like that used by Shapr and Ripple. ## Workshop question How can your brand take inspiration from a game-changing shift in an adjacent industry? ## Trend signals for Swiped Decision-Making Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%. - Popularity: 58% - Activity: 48% - Freshness: 8% ## Examples of the Swiped Decision-Making trend 6 featured examples from May 11, 2017 to Jan 9, 2018. - [Millennial-Targeted Networking Apps](https://www.trendhunter.com/trends/shapr): Shapr Allows Millennials to Network on a Familiar Platform (Category: Tech) Implication: Developing innovative networking apps can disrupt the technology industry and provide new opportunities for social networking platforms. - [Millennial Checking Apps](https://www.trendhunter.com/trends/jpmorgan): JPMorgan Has Developed a Banking App For Millennial Generations (Category: Tech) Implication: With new technology implementations, finance companies are able to tailor services and experiences specifically to the Millennial demographic's use of digital channels and compell… - [Tinder-Inspired Dining Apps](https://www.trendhunter.com/trends/feed-me-app): The 'Feed Me' App Lets You Swipe to Find the Best Meal (Category: Tech) Implication: The swipe-to-find trend can disrupt the restaurant industry by making it easier for customers to discover new dining options based on their preferences. - [Workout Buddy Finding Apps](https://www.trendhunter.com/trends/gymder): The Gymder App Seeks to Help People Enhance Their Health (Category: Tech) Implication: Opportunity for developers to create location-based social apps catering to specific interest groups. - [Dating-Inspired Networking Apps](https://www.trendhunter.com/trends/ripple-app): Former Tinder Employees Created the Ripple App for Networking (Category: Tech) Implication: The technology industry can benefit from the disruptive innovation opportunities offered by streamlined and interactive networking platforms like Ripple. - [Democratic Dining Apps](https://www.trendhunter.com/trends/ktchup): KtchUp Lets Friends Vote on Where to Eat Together (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating democracy-based decision-making features into restaurant technology solutions, enhancing the dining experience for customers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)