# Swipe Expansion Dating apps expand their reach into other aspects of consumers' lives. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 15, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/swipe-expansion ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Swipe Expansion trend? **Swipe Expansion:** With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 3, 2017 to Feb 15, 2018 - Published: Feb 15, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Swipe Expansion trend ### Expansion of dating apps features Dating apps are expanding their reach by offering services other than those strictly related to dating. ### Gamification of professional networking Professional networking is being streamlined and made more rewarding through gamification. ### Physical extension of dating apps Dating apps are expanding their reach beyond digital and offering brick-and-mortar co-working spaces. ## What the Swipe Expansion trend means for industry ### For Social Networking Industry Social networking industry professionals can take note of how gamification can be used to streamline professional networking services. ### For Food & Restaurant Industry Food and restaurant industry professionals can take inspiration from Domino’s Pizza for unique marketing ideas aligned with popular dating apps. ### For Marketing Industry Marketing industry professionals can reference brick-and-mortar pop-up locations as a way for digital companies to extend their brand into physical spaces. ## Workshop question How can your company tap into technology to make your consumers' lives easier? ## Trend signals for Swipe Expansion Trend score 4.2 out of 10, from popularity 72%, activity 46%, freshness 8%. - Popularity: 72% - Activity: 46% - Freshness: 8% ## Examples of the Swipe Expansion trend 4 featured examples from Oct 3, 2017 to Feb 15, 2018. - [Matchmaking Pizza Bots](https://www.trendhunter.com/trends/date-for-valentines-day): Domino's 'Dom Juan' Bot on Tinder Provides Pizza-Themed Pickup Lines (Category: Lifestyle) Implication: Fast food and quick-service restaurants like Domino's can benefit from integrating with dating apps. - [Professional Mentor Networking Apps](https://www.trendhunter.com/trends/bumble-bizz): Bumble Bizz Connects Users to Professionals in Their Area (Category: Tech) - [Dating App Co-Working Spaces](https://www.trendhunter.com/trends/bumble-hive-la): Bumble Hive LA Invites People to Work and Mingle (Category: Lifestyle) Implication: Opportunity to design innovative physical experiences for brands to connect with their target audience. - [Dating-Inspired Networking Apps](https://www.trendhunter.com/trends/ripple-app): Former Tinder Employees Created the Ripple App for Networking (Category: Tech) Implication: The technology industry can benefit from the disruptive innovation opportunities offered by streamlined and interactive networking platforms like Ripple. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)