# Sweetened Protein The health wave results in protein for all meals. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sweetened-protein ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Sweetened Protein trend? **Sweetened Protein:** As weight-consciousness grows to include fitness and strength training, protein takes center stage. Typically limited to heavy meats and cheeses, protein-rich foods that are lighter are welcomed into the health sphere to satiate all tastes. This shows a more detailed approach to dieting that takes more than caloric intake into consideration. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 6, 2013 to Jun 23, 2014 - Published: Jun 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sweetened Protein trend ### Protein Trend As consumers focus on fitness and wellness, protein has become a prevalent ingredient in all meals, introducing more unconventional and lighter options. ### Unconventional Desserts Trend Consumers are seeking unique and adventurous desserts, leading to the creation of unconventional desserts such as unconventional meat desserts and decadent dessert yogurts. ### Sustainability Trend More businesses are adopting the practice of sustainability and reducing waste, leading to the creation of products such as fruit jerky made from food surplus. ## What the Sweetened Protein trend means for industry ### For Food and Beverage Industry Businesses in the food and beverage industry can innovate their products by introducing unconventional ingredients such as protein and exploring unique and adventurous flavors. ### For Packaging Industry The packaging industry can capitalize on the sustainability trend by designing minimalist and eco-friendly packaging to appeal to consumers who prioritize environmental consciousness. ### For Fitness Industry The fitness industry can align with the protein trend by offering classes that educate participants on the importance and benefits of protein, in addition to developing healthier protein-rich snacks for gym-goers. ## Trend signals for Sweetened Protein Trend score 2.8 out of 10, from popularity 51%, activity 26%, freshness 8%. - Popularity: 51% - Activity: 26% - Freshness: 8% ## Examples of the Sweetened Protein trend 5 featured examples from Feb 6, 2013 to Jun 23, 2014. - [Fruit Jerky Products](https://www.trendhunter.com/trends/snact): Snact Uses Surplus Food to Create Healthy Snacks Kids Will Love (Category: Social Good) Implication: Social enterprises like Snact exemplify the potential for businesses to address social and environmental issues while providing unique food products. - [Decadent Dessert Yogurts](https://www.trendhunter.com/trends/greek-yogurt-dessert): Oykos Heavenly is a Luxurious Greek Yogurt Dessert from Danone (Category: Lifestyle) Implication: The food and beverage industry can tap into the trend of decadent dessert yogurts by developing innovative yogurt flavors and marketing strategies. - [Candied Scorpions](https://www.trendhunter.com/trends/scorpion-lollipops): These Spooky Scorpion Lollipops are an Unconventional Treat (Category: Lifestyle) Implication: Companies in the food and beverage industry can capitalize on the growing interest in alternative protein sources and unique dining experiences. - [Unconventional Meat Desserts](https://www.trendhunter.com/trends/thanksgiving-dinner-ice-cream): Thanksgiving Dinner Ice Cream Makes Meal Flavors into Yummy Scoops (Category: Lifestyle) Implication: The food industry can capitalize on this trend by creating new and unique flavor combinations for ice cream, baked goods, and other desserts. - [Bacon-Wrapped Love Confections](https://www.trendhunter.com/trends/conversation-hearts): These Conversation Hearts Get a Meaty Makeover with Bacon (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of creating bacon-infused confections for special occasions like Valentine's Day. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)