# Sweet CBD CBD is integrated into familiar sweet food and beverage items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sweet-cbd ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Sweet CBD trend? **Sweet CBD:** The relaxing, anti-nausea and anti-inflammatory benefits of CBD are now being incorporated into food and beverage items that consumers are highly familiar with. By incorporating the ingredient into products like gum and candy rather than only in tincture form, such items are able to put consumers less familiar with cannabis consumption at ease. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18 to Aug 1, 2018 - Published: Aug 1, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sweet CBD trend ### CBD-Infused Food and Beverage CBD is being incorporated into food and beverage items, providing consumers with an easy way to try CBD without the need for tincture form. ### Alternative Wellness Consumers are becoming more comfortable with THC and CBD products as a way to treat both mental and physical ailments without the need for traditional medications. ### All-Natural Ingredients Products are being made with simple, natural ingredients to alleviate pain and anxiety. ## What the Sweet CBD trend means for industry ### For Food and Beverage Food and beverage companies can incorporate CBD into familiar products to attract consumers interested in wellness. ### For Pharmaceuticals Pharmaceutical companies can take note of the growing popularity of alternative wellness treatments to develop new products. ### For Luxury Goods Companies creating luxury goods can incorporate CBD into their products to appeal to consumers who value wellness and high-end items. ## Workshop question How could your brand reformat one of its products/services? ## Trend signals for Sweet CBD Trend score 4.1 out of 10, from popularity 64%, activity 51%, freshness 8%. - Popularity: 64% - Activity: 51% - Freshness: 8% ## Examples of the Sweet CBD trend 4 featured examples from Jan 18 to Aug 1, 2018. - [Alternative Wellness CBD Gums](https://www.trendhunter.com/trends/cannabis-gum): The Roelli Roelli Cannabis Gum Alleviates Anxiety and More (Category: Lifestyle) Implication: Confectionery companies can explore the development of cannabis-infused gum and other alternative wellness products to tap into the growing market of CBD consumers. - [Calming CBD Chocolates](https://www.trendhunter.com/trends/not-pot): 'Not Pot' is a Functional Chocolate Made with Hemp Oil and Adaptogens (Category: Lifestyle) Implication: The chocolate and confectionery manufacturing industry can develop functional chocolates that can help with relaxation and anxiety management using unique ingredients like CBD-ric… - [All-Natural CBD Candies](https://www.trendhunter.com/trends/cbd-gumdrops): Lord Jones CBD Gumdrops Use Natural European Fruit Essence (Category: Lifestyle) Implication: The cannabis industry can benefit from the demand for luxury CBD products and the focus on transparency in ingredients. - [Exotically Flavored Cannabis Candies](https://www.trendhunter.com/trends/yuzu-sour-gummies): The Wana Brands Yuzu Sour Gummies Offer a Consistent Dose (Category: Lifestyle) Implication: As more states legalize cannabis, there is an opportunity for companies to enter the cannabis edible manufacturing industry and discover unique flavors and formulations. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)