# Sustainable Wrap Simplistic recycled paper wraps serve as an eco-friendly package design. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 4, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-wrap ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Sustainable Wrap trend? **Sustainable Wrap:** As consumers begin to demand responsible packaging that won't add to their carbon footprint, many brands are opting for minimal wraps made from recycled paper materials. Packaging designed in this way demonstrates how important responsible disposal is to not only the highly eco-friendly individual, but to consumers at large. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4 to Sep 21, 2016 - Published: Feb 4, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Sustainable Wrap trend ### Minimal Paper Packaging Consumers are driving a trend towards minimal paper packaging made from recycled materials to reduce their carbon footprint. ### Compostable Packaging There is an increasing demand for compostable packaging made of recycled paper to reduce waste and promote sustainability. ### Sustainable Machines The introduction of sustainable machines that use eco-friendly materials for packaging is becoming more common in environmentally-conscious industries. ## What the Sustainable Wrap trend means for industry ### For Food and Beverage Packaging solutions that are eco-friendly and demonstrate corporate social responsibility provide a competitive advantage in this industry. ### For Cosmetics and Personal Care The use of compostable packaging in this industry is becoming increasingly important for brands looking to appeal to environmentally-conscious consumers. ### For Fashion and Apparel Using eco-friendly and minimalist packaging solutions can help fashion and apparel brands demonstrate their commitment to sustainable fashion. ## Workshop question If you were to redesign packaging in order to encourage your customers to recycle, how would you communicate that to them? ## Trend signals for Sustainable Wrap Trend score 5.0 out of 10, from popularity 72%, activity 71%, freshness 8%. - Popularity: 72% - Activity: 71% - Freshness: 8% ## Examples of the Sustainable Wrap trend 4 featured examples from Feb 4 to Sep 21, 2016. - [All-Paper Packaging Systems](https://www.trendhunter.com/trends/paper-packaging-system): Bosch Introduced a Sustainable Paper Packaging System for Dry Foods (Category: Eco) Implication: The food packaging industry can adopt Bosch's sustainable paper packaging system to reduce plastic waste and appeal to eco-conscious consumers. - [Compostable Lip Balms](https://www.trendhunter.com/trends/eco-cosmetics): Fable Naturals' Eco Cosmetics Packaging Can Be Returned to the Earth (Category: Eco) Implication: Cosmetic brands can explore the use of compostable packaging and eco-friendly practices to cater to environmentally conscious consumers. - [Geometrical Boxed Soups](https://www.trendhunter.com/trends/boxed-soup): This Student Project Imagines Soups Contained in Recycled Paper Boxes (Category: Eco) Implication: The packaging and printing industry can explore creative ways to design and manufacture sustainable soup packaging using recycled paper and innovative printing techniques. - [Wrapped Hemp Tee Packaging](https://www.trendhunter.com/trends/hemp-house-clothing): Hemp House Clothing Uses Eco-Friendly Sleeves for Their Line of Tees (Category: Art & Design) Implication: The fashion industry is ripe for disruption as consumers demand environmentally responsible products that are both stylish and sustainable. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)