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# Sustainable Test
Medical testing devices are updated with sustainability in mind.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 22, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-test

## Key Figures

- Trend score: 3.5/10
- Evidence articles: 6

## What is the Sustainable Test trend?

**Sustainable Test:** Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.

## The consumer insight behind the Sustainable Test trend

Global awareness about the dangers and effects of climate change has caused contemporary consumers to set high sustainability expectations for brands. Living an eco-conscious lifestyle allows individuals to gain peace of mind because they are preserving the planet for their offspring and future generations. While these demands have been predominantly directed at retail, fashion, packaging, and travel companies, many, who are driven by ambition, are redirecting to focus on other industries that have been "overlooked."

## At a Glance

- Evidence: 6 featured examples
- Articles from: May 19, 2020 to May 10, 2022
- Published: Mar 22, 2021
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Sustainable Test trend

### Eco-Conscious Manufacturing in Healthcare

Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and creating sustainable and biodegradable medical testing devices.

### Biodegradable and Sustainable Test Kits

The development of biodegradable and sustainable test kits is being seen as a response to the need for more sustainable design in medical testing devices.

### Reusable and Convenient Testing Products

Startups are developing reusable and convenient testing products for ovulation and pregnancy tracking, with packaging that is eco-friendly and convenient for users.

## What the Sustainable Test trend means for industry

### For Healthcare Manufacturing

Manufacturers and suppliers can invest in more sustainable methods of production in healthcare to create eco-conscious products for consumers.

### For Biodegradable Materials Development

Innovators in materials development can explore the potential of biodegradable materials to replace traditional plastic testing kits in healthcare and other industries.

### For Direct-to-Consumer Health

Direct-to-consumer health startups can disrupt the industry by creating reusable and convenient testing products for ovulation and pregnancy tracking that are eco-friendly and affordable.

## Workshop question

How can your brand help create a more sustainable healthcare experience?

## Trend signals for Sustainable Test

Trend score 3.5 out of 10, from popularity 48%, activity 45%, freshness 12%.

- Popularity: 48%
- Activity: 45%
- Freshness: 12%

## Examples of the Sustainable Test trend

6 featured examples from May 19, 2020 to May 10, 2022.

- [Biodegradable Health Testing Kits](https://www.trendhunter.com/trends/biodegradable-covid19-test): The 'ECO-FLO' Biodegradable COVID-19 Test Tackles Medical Waste (Category: Eco)
  Implication: The medical supplies industry can innovate by developing biodegradable and sustainable products to reduce the negative environmental impact.
- [Flushable Pregnancy Tests](https://www.trendhunter.com/trends/biodegradable-pregnancy-test): Lia Diagnostics' Biodegradable Pregnancy Test is Now on the Market (Category: Eco)
  Implication: The development of biodegradable pregnancy tests presents an opportunity for companies within sustainability-focused industries to expand their offerings to include biodegradable…
- [Biodegradable Medical Materials](https://www.trendhunter.com/trends/biodegradable-medical): Global Wholehealth Partners Corp. is Pioneering Sustainability (Category: Eco)
  Implication: Companies within this industry can explore the use of biodegradable materials to create more sustainable medical testing devices.
- [Ovulation Testing Kits](https://www.trendhunter.com/trends/ovry): OVRY™ Makes Ovulation and Pregnancy Tracking Easy and Convenient (Category: Lifestyle)
  Implication: The fertility products industry can capitalize on the trend of convenient ovulation testing kits by developing innovative and user-friendly solutions.
- [Recycled Component Medication Packaging](https://www.trendhunter.com/trends/multicolor-belvedere): The Multicolor Belvedere Packaging is Safety Focused (Category: Eco)
  Implication: Opportunity to offer eco-friendly, accessible and safety-compliant medication packaging options to the pharmaceutical industry.
- [Plant-Based Health Tests](https://www.trendhunter.com/trends/covid19-test-kit): This Biodegradable Medical COVID-19 Test Kit Breaks Down in 10 Weeks (Category: Eco)
  Implication: The healthcare industry can leverage biodegradable medical tests and plastic-free PPE to reduce its environmental impact.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
