# Sustainable Tech Tech packaging is adjusted to reflect consumers' eco-consciousness. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 7, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-tech ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Sustainable Tech trend? **Sustainable Tech:** Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 19, 2014 to Feb 25, 2015 - Published: Apr 7, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Tech trend ### Eco-friendly packaging Eco-friendly packaging is increasingly becoming popular due to customers' eco-consciousness. ### Minimalist packaging design Companies are reducing visual clutter and going for the ultra-minimalist design to appeal to the consumer ### Optimization of material usage Resourceful manufacturing is being explored to minimize the types and quantities of material used in the packaging design. ## What the Sustainable Tech trend means for industry ### For Technology industry Technology companies are switching to eco-friendly packaging to appeal to their customer's values. ### For Manufacturing industry Manufacturers are exploring ways to optimize material usage to create eco-friendly packaging solutions. ### For Packaging design industry Minimalist packaging design is a trend that is gaining traction and is being used across various industries. ## Workshop question What is one way you can counteract the negative perceptions of your industry? ## Trend signals for Sustainable Tech Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%. - Popularity: 73% - Activity: 75% - Freshness: 8% ## Examples of the Sustainable Tech trend 5 featured examples from Jun 19, 2014 to Feb 25, 2015. - [Accordion Eco Packaging](https://www.trendhunter.com/trends/accordion-eco-packaging): This Cardboard Box Design Can Ship Contents of Various Volumes (Category: Eco) Implication: Opportunity to improve shipping efficiency by using accordion packaging that can adjust to different volumes. - [Sustainable Tech Packaging](https://www.trendhunter.com/trends/eco-tech-packaging): Be Green Packaging Offers Eco-Friendly Solutions for Consumer Goods (Category: Eco) Implication: Be Green's sustainable and compostable packaging offers a disruptive innovation opportunity for the packaging industry to address plastic pollution and sustainability concerns. - [Green Light Globe Boxes](https://www.trendhunter.com/trends/eco-light-bulb-packaging): Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue (Category: Eco) Implication: The lighting industry can look into adopting resourceful manufacturing techniques and eco-friendly packaging to reduce waste and enhance sustainability in product packaging and sh… - [Glueless TV Box Packaging](https://www.trendhunter.com/trends/tv-boxes): LG's Cardboard OLED TV Boxes Allow for Easy Disassembly (Category: Eco) Implication: Opportunity for consumer electronics companies to incorporate sustainable and efficient packaging designs, while also enhancing the customer experience. - [Chromatic Laptop Packaging](https://www.trendhunter.com/trends/hp-chromebook-11): The HP Chromebook 11 Boxes Are Colorful, Minimal and Eco-Friendly (Category: Tech) Implication: Technology companies can explore simplified packaging designs to differentiate their products and improve sustainability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)