# Sustainable Take-Back Retailers enhance electronics recycling programs to prove transparency. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 24, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-takeback ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Sustainable Take-Back trend? **Sustainable Take-Back:** As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. ## At a Glance - Evidence: 4 featured examples - Articles from: May 24, 2016 - Published: May 24, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Themes within the Sustainable Take-Back trend ### Transparent Recycling Programs Retailers are enhancing customer-facing electronics recycling programs to showcase a shared environmental goal. ### Convenient Recycling Solutions Retailers and pharmacies are offering more convenient ways to recycle electronics, reducing the hassle of visiting specialty stores. ### Incentivized Recycling Programs Retailers are partnering with recycling vendors to provide trade-in programs that reward customers with gift cards. ## What the Sustainable Take-Back trend means for industry ### For Retail Retailers are leading the way in environmentalism and offering recycling programs as part of a shared environmental goal. ### For Pharmaceuticals Pharmacies are offering electronic and battery recycling programs that encourage consumers to dispose of used electronics in an environmentally friendly way. ### For Consumer Electronics The consumer electronics industry is innovating to enable the recycling and salvage of usable materials from old products. ## Workshop question How can your brand better connect to its consumers' personal values? ## Trend signals for Sustainable Take-Back Trend score 2.4 out of 10, from popularity 44%, activity 21%, freshness 8%. - Popularity: 44% - Activity: 21% - Freshness: 8% ## Examples of the Sustainable Take-Back trend 4 featured examples from May 24, 2016. - [Rewarding Retail Recycling Programs](https://www.trendhunter.com/trends/nextworth): Target's NextWorth Program Rewards Consumers with Gift Cards (Category: Eco) Implication: Opportunity to launch trade-in programs for electronics and incentivize consumers to shop at retail stores. - [Delivery-Based Recycling Programs](https://www.trendhunter.com/trends/driver-takeback): Staple's Driver Take-Back Program Collects Electronics on Site (Category: Eco) Implication: Retailers that sell electronics will be the biggest industry beneficiaries from the expansion of delivery-based recycling programs. - [Convenient Pharmacy Recycling Programs](https://www.trendhunter.com/trends/used-electronics): This Pharmacy Chain Accepts Used Electronics and Batteries (Category: Eco) Implication: Pharmacies can enhance their customer experience and community engagement by providing convenient recycling services for electronic devices and batteries. - [Consumer Recycling Programs](https://www.trendhunter.com/trends/used-tech): The Best Buy Recycling Program Accepts Used Tech and Applicances (Category: Tech) Implication: A growing industry for companies to specialize in the proper recycling and disposal of electronic waste. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)