# Sustainable Streetwear Streetwear clothing and accessories are adapted with plant-based materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 22, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-streetwear ## Key Figures - Trend score: 5.7/10 - Evidence articles: 9 ## What is the Sustainable Streetwear trend? **Sustainable Streetwear:** Brands within the streetwear space are increasingly prioritizing sustainable production with the use of plant-based materials in their collections. With young consumers typically being the marketed demographic for streetwear, amalgamating this style with these generations' environmentally conscious values enhances the appeal of vegan clothing and accessories. ## The consumer insight behind the Sustainable Streetwear trend Millennials and Gen Z are the target demographics for most streetwear brands, and they tend to prefer the small handful of companies that have branded themselves as mainstays in streetwear. However, a big draw that pushes young consumers to new brands is when companies establish and uphold progressive policies and values–like the promotion of social causes or eco-conscious production. Being able to purchase both to their tastes and in alignment with their values is important for young consumers as they navigate the political and social issues that exist today. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 4, 2017 to Jan 7, 2020 - Published: May 22, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Sustainable Streetwear trend ### Sustainable streetwear Streetwear brands are increasingly prioritizing sustainable production with the use of plant-based materials. ### Plant-based materials Designers and brands are introducing sustainable and vegan apparel and accessory pieces made with alternative kinds of leather and plant-based materials. ### Renewable materials Footwear brands are introducing innovative new plant-based performance shoes and experimenting with new materials for their designs, such as renewable plant-based materials and harvested algae. ## What the Sustainable Streetwear trend means for industry ### For Fashion Fashion professionals can reference these trends in sustainable and vegan apparel and accessory pieces made with alternative kinds of leather, plant-based materials, and upcycled designs. ### For Footwear Footwear professionals can draw inspiration from innovative plant-based performance shoes and new materials used for sustainable and functional designs. ### For Retail Retail professionals can look to all-vegan retail concepts and sustainable vegan streetwear collections as disruptive innovation opportunities for conscious retail. ## Workshop question Where in the production process could your brand adopt more eco-friendly practices? ## Trend signals for Sustainable Streetwear Trend score 5.7 out of 10, from popularity 81%, activity 83%, freshness 9%. - Popularity: 81% - Activity: 83% - Freshness: 9% ## Examples of the Sustainable Streetwear trend 9 featured examples from Jan 4, 2017 to Jan 7, 2020. - [Luxurious Upcycled Fashion Collections](https://www.trendhunter.com/trends/upcycled-fashion1): Heron Preston's Latest Capsule is Designed for SSENSE (Category: Eco) Implication: Luxury fashion brands can leverage upcycling to offer eco-friendly and high-end fashion collections that cater to the demand for sustainability in the industry. - [Plant-Based Performance Shoes](https://www.trendhunter.com/trends/performance-shoe): VIVOBAREFOOT's Primus Lite II Bio is Made with Renewable Materials (Category: Eco) Implication: Footwear companies looking to appeal to eco-conscious consumers can innovate by using renewable and sustainable materials in their products. - [Mushroom Leather Sneakers](https://www.trendhunter.com/trends/nat2s-fungi-line): nat-2's 'Fungi Line' Introduces Luxe Vegan Shoes Made from Real Fungus (Category: Eco) Implication: The footwear industry can leverage mushroom leather as a disruptive innovation opportunity to cater to the growing demand for sustainable and cruelty-free products. - [Sustainable Denim Flight Vests](https://www.trendhunter.com/trends/flight-vest): This KAPITAL Garment Boasts Subtle Militant Motifs (Category: Eco) Implication: Fashion brands can embrace upcycling and sustainable practices to meet the growing demand for environmentally friendly clothing. - [All-Vegan Retail Concepts](https://www.trendhunter.com/trends/the-imperative): 'The Imperative' Sells a Curated Collection of Vegan Shoes and Clothing (Category: Eco) Implication: The Imperative represents disruptive innovation opportunities for fashion retail by showcasing a curated collection of vegan clothing and accessories. - [Biodegradable Vegan Sneakers](https://www.trendhunter.com/trends/vegan-sneaker): Veja's 'Campo' is Made Entirely from Clean, Bio-Based Materials (Category: Eco) Implication: The fashion industry can explore the production of biodegradable vegan sneakers as a disruptive innovation opportunity to meet the rising demand for sustainable and cruelty-free f… - [Sustainable Vegan Streetwear](https://www.trendhunter.com/trends/vegan-streetwear): EBYAK Introduces an Iconic Sustainable Vegan Collection (Category: Eco) Implication: Disruptive innovation opportunity: Exploit the growing demand for sustainable fashion by introducing vegan clothing lines and eco-friendly production methods. - [Discreet Cycling Sneakers](https://www.trendhunter.com/trends/discreet-cycling-sneakers): Quoc Shoes Balance Style with Comfort and Versatile Functionality (Category: Lifestyle) Implication: The cycling footwear industry can capitalize on the trend of discreet cycling sneakers by developing innovative designs that prioritize both style and functionality. - [Simplistic Sustainable Streetwear](https://www.trendhunter.com/trends/logic-collection): Solland's Logic Collection is Constructed from Organic Cotton (Category: Eco) Implication: The Logic collection exemplifies the potential for sustainable practices within the fashion industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)