# Athletic Ecotecture Sustainable stadiums show a convergence of eco and sport. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 4, 2010, updated Oct 7, 2010 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-stadiums ## Key Figures - Trend score: 3.9/10 - Evidence articles: 10 ## What is the Athletic Ecotecture trend? **Athletic Ecotecture:** The worlds of sports and architecture are colliding as concerns over the environment begin affecting the creation and reconstruction of arenas, stadiums and other sports-related structures. With athletic architecture featuring the best in sustainable design, it is likely that "green" principles in sports equipment, apparel and other products will follow suit. ## At a Glance - Evidence: 10 featured examples - Articles from: Apr 11, 2009 to Sep 4, 2010 - Published: Oct 4, 2010 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Athletic Ecotecture trend ### Sustainable Sports Equipment Companies can take advantage of market opportunity by creating eco-friendly, sustainable products for surfers and other water sport enthusiasts. ### Green Architecture Concerns over the environment are affecting the creation and reconstruction of arenas, stadiums and other sports-related structures. ### Rainwater Collection Rainwater collection is a sustainable solution that can provide clean drinking water for communities and be used for watering sports fields or cleaning equipment. ## What the Athletic Ecotecture trend means for industry ### For Athletic Equipment Industry The growing interest in sustainable sports equipment can be capitalized upon by companies in the athletic equipment industry. ### For Architecture and Construction Industry Green architecture has become an important consideration for companies in the architecture and construction industry. ### For Water Management Industry Rainwater collection and other sustainable water management solutions can be implemented by companies in the water management industry. ## Trend signals for Athletic Ecotecture Trend score 3.9 out of 10, from popularity 49%, activity 61%, freshness 8%. - Popularity: 49% - Activity: 61% - Freshness: 8% ## Examples of the Athletic Ecotecture trend 10 featured examples from Apr 11, 2009 to Sep 4, 2010. - [Shipping Container Sports Stores](https://www.trendhunter.com/trends/puma-pop-up-shop): Puma's Pop-Up Shop Arrives in NYC for the World Cup (Category: Eco) Implication: Opportunities for retailers to embrace alternative storefront options and differentiate themselves through innovative pop-up concepts and experiential retail. - [Hyper-Efficient Pools](https://www.trendhunter.com/trends/hyper-efficient-richmond-plunge): The Super Green Richmond Plunge is Ultra Eco-Friendly (Category: Eco) Implication: Disruptive innovation opportunity: Transform public pools into hyper-efficient and eco-friendly facilities by implementing solar energy, natural ventilation, and chlorine-free wat… - [Solar-Powered Stadiums](https://www.trendhunter.com/trends/qatar-stadiums-FIFA-2022): Qatar Plans to Build Three Hi-Tech Stadiums for FIFA 2022 (Category: Eco) Implication: The renewable energy industry can explore opportunities to expand and optimize solar energy technology for large-scale infrastructure projects like stadiums and arenas. - [Sustainable Football Stadiums](https://www.trendhunter.com/trends/los-angeles-nfl-stadium): New Los Angeles NFL Stadium Will Be LEED Certified (Category: Eco) Implication: Industry that can explore innovative approaches to design environmentally sustainable football stadiums that meet LEED certification standards. - [Artillery Ecotecture](https://www.trendhunter.com/trends/london-olympic-stadium): The London Olympic Stadium is a first in Eco-Crime Fighting (Category: Eco) Implication: Sustainable construction is an industry that could benefit from the trend of upcycling and eco-friendly architecture, as new opportunities present themselves to use recycled mater… - [Soccer Field Rain Harvesting](https://www.trendhunter.com/trends/pitch-africa): PITCH: AFRICA Captures and Cleans Water for Communities (Category: Eco) Implication: Substantial investment in sustainable sports infrastructure can provide fundamental services to communities and create new leisure opportunities in remote areas. - [Recycled Soccer Jerseys](https://www.trendhunter.com/trends/recycled-plastic-bottle-jerseys): Soccer Stars to Sport Recycled Jerseys at the 2010 World Cup (Category: Eco) Implication: Apparel manufacturers can look to incorporate more sustainable materials and methods to create eco-friendly products that appeal to consumers. - [Ball Equipment Sports Bags](https://www.trendhunter.com/trends/reclaimed-soccer-ball-bag): The Reclaimed Soccer Ball Bag Can be a Soccer Star's Prized Item (Category: Eco) Implication: Incorporating eco-friendly and innovative materials in sports equipment and accessories can drive customer interest and foster brand loyalty. - [Volcanic Soccer Stadiums](https://www.trendhunter.com/trends/studio-massaud): Studio Massaud Designs an Eco Building That Looks Like an Eruption (Category: Eco) Implication: Architects can explore innovative designs for sustainable sports venues like the volcanic soccer stadium, which prioritize environmental sustainability and function. - [Handmade Wooden Surfboards](https://www.trendhunter.com/trends/rayskin-wooden-surfboard): Rayskin's Eco-Friendly Rideable Art is Gnarly (Category: Luxury) Implication: In the surfing industry, companies can seize the opportunity to disrupt the market by incorporating sustainable materials and manufacturing practices, catering to eco-conscious su… ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - 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