# Sustainable Sports Sports apparel is increasingly being made with sustainable materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 14, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-sports ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Sustainable Sports trend? **Sustainable Sports:** Sustainable materials in the making of sports apparel is on the rise, with both small and large brands using recycled, organic, and/or upcycled materials to create functional, eco-friendly collections. ## The consumer insight behind the Sustainable Sports trend Known for contributing to global waste and carbon emissions, the fashion industry has an enormous impact on the environment. Consumers are increasingly aware of the wasteful nature of the industry, as well as how their own purchase habits impact the environment. In order to mitigate their climate-related anxiety, more consumers are choosing to shop from brands that prioritize effective forms of sustainability. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31 to Jul 7, 2022 - Published: Jul 14, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Sustainable Sports trend ### Sustainable Materials The use of recycled, organic, and upcycled materials in the creation of sports apparel and accessories is on the rise, as consumers become more environmentally conscious. ### Functional Technical Fabrics Sports brands are investing in lightweight and comfortable technical fabrics to enhance performance while offering functionality. ### Collaborative Sustainability Collaboration between experts in design, retail, supply chain, and sustainability is driving sustainable solutions to sports apparel design and production. ## What the Sustainable Sports trend means for industry ### For Fashion The fashion industry is under pressure to become more sustainable in its production process, which presents an opportunity to invest in sustainable materials and innovative production processes. ### For Sports Apparel The production of sports apparel is shifting towards sustainability, allowing brands to differentiate themselves from competitors and attract environmentally-conscious consumers. ### For Sports Medicine Products Sports medicine product suppliers are investing in sustainable materials to enhance the functionality of their products, while enabling consumers to make eco-friendly choices. ## Workshop question How could your brand be more sustainable? ## Trend signals for Sustainable Sports Trend score 4.9 out of 10, from popularity 56%, activity 79%, freshness 12%. - Popularity: 56% - Activity: 79% - Freshness: 12% ## Examples of the Sustainable Sports trend 4 featured examples from May 31 to Jul 7, 2022. - [Sustainable Sports Braces](https://www.trendhunter.com/trends/sports-brace): The 'CleanPrene' Braces Are Made From Bio-Based & Recycled Materials (Category: Lifestyle) Implication: Sustainable sports medicine products represent a major opportunity for sports medicine companies to produce eco-friendly solutions. - [Sustainably Produced Vintage Sportswear](https://www.trendhunter.com/trends/nike-recreation): Nike Debuts a New Sustainable 'Re-Creation' Program (Category: Eco) Implication: The use of vintage and deadstock pieces in sportswear demonstrates the trend of sustainable and environmentally conscious production in the fashion industry. - [Sustainable Technical Tennis Apparel](https://www.trendhunter.com/trends/sigrun): Sigrún is Debuting Its Summer 2022 Tennis Collection (Category: Fashion) Implication: The sportswear industry can benefit from innovations in sustainable and technical fabrics to create high-performance, eco-friendly garments. - [Upcycled Sporty Nostalgic Apparel](https://www.trendhunter.com/trends/adidas-and-parley-1): adidas and Parley Join Forces on a New Collection of Sportswear (Category: Lifestyle) Implication: Incorporating sustainable and eco-friendly designs into fashion collections. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)