# Sustainable Single-Use Single-use products are re-imagined to be more eco-friendly. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 8, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-singleuse ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Sustainable Single-Use trend? **Sustainable Single-Use:** With the rise of consumers becoming conscientious about the environmental waste they contribute to, brands have been reformatting single-use products to be more sustainable. This promotes brands' commitment to catering to consumers concerned with lowering waste production, while maintaining the convenience they have become accustomed to. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 3, 2017 to Jan 17, 2018 - Published: Mar 8, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Sustainable Single-Use trend ### Sustainable Single-Use Single-use products are re-imagined to be more eco-friendly. ### Reusable and Returnable Systems Systems are being designed to encourage consumer participation in reducing waste in everyday products. ### Repurpose and Recycle Brands are adopting more sustainable solutions by repurposing materials and using more recyclable packaging designs. ## What the Sustainable Single-Use trend means for industry ### For Food and Beverage Single-use coffee and food packaging products are being re-designed and recycled to create more sustainable alternatives for consumers. ### For Cosmetics and Toiletries Packaging materials are being re-purposed and created with the aim of using little to no plastic, such as coffee cups being transformed into bath oil packaging. ### For Retail and Consumer Goods New reusable products and returnable systems are being designed to encourage consumer participation in reducing waste and making eco-friendlier choices. ## Workshop question How could your brand merge convenience with environmentally friendly principles, or support causes that do? ## Trend signals for Sustainable Single-Use Trend score 4.4 out of 10, from popularity 66%, activity 59%, freshness 8%. - Popularity: 66% - Activity: 59% - Freshness: 8% ## Examples of the Sustainable Single-Use trend 6 featured examples from Feb 3, 2017 to Jan 17, 2018. - [Recycled Coffee Cup Packaging](https://www.trendhunter.com/trends/bath-oil-packaging): Lush Cosmetics' Bath Oil Packaging Repurposes Single-Use Coffee Cups (Category: Eco) Implication: In the cosmetics industry, repurposing coffee cups for packaging offers an innovative way to showcase eco-friendly values and differentiate products in the market. - [Biodegradable Coffee Pods](https://www.trendhunter.com/trends/cru-kafe): CRU Kafe Offers Guilt-Free, Nespresso-Compatible Single-Serving Pods (Category: Eco) Implication: The coffee pod industry is experiencing disruptive innovation with the rise of biodegradable options that address environmental concerns. - [Reusable Coffee Sleeves](https://www.trendhunter.com/trends/reusable-coffee-sleeve): This Wooden Coffee Sleeve is an Eco-Friendly Alternative to Paper (Category: Eco) Implication: The coffee industry can adopt reusable coffee sleeves to reduce waste and promote sustainability. - [In-Pot Soufflé Packaging](https://www.trendhunter.com/trends/souffle-desserts): Delici's Soufflé Desserts are Packaged in Reusable Ceramic Ramekins (Category: Lifestyle) Implication: Innovations in reusable packaging for desserts create opportunities for companies in the food packaging industry to develop sustainable and reusable solutions. - [Returnable Coffee Cup Systems](https://www.trendhunter.com/trends/reusable-coffee-cups): Cup Club Lets You Return Reusable Coffee Cups and Lids to Any Cafe (Category: Eco) Implication: Implementing returnable coffee cup systems to differentiate and attract environmentally-conscious customers. - [Biodegradable Coffee Capsules](https://www.trendhunter.com/trends/foodies-larder): The Foodies Larder Decaf Coffee Capsules are Compostable (Category: Eco) Implication: Coffee industry can innovate by developing eco-friendly and chemical-free products that cater to environmentally-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)