# Sustainable Scent A need for sustainability has air fresheners adopting eco-friendly elements. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 25, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-scent ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Sustainable Scent trend? **Sustainable Scent:** Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects. ## At a Glance - Evidence: 4 featured examples - Articles from: May 17, 2014 to Apr 14, 2015 - Published: Nov 25, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Scent trend ### Eco-Friendly Packaging Brands are using environmentally friendly packaging to offer a more organic and conscious way to enjoy familiar scents. ### Non-Toxic Formulas Products like air fresheners are responding with items that take health and sustainability into consideration by providing natural scents and non-toxic formulas. ### Organic Bath Products Consumers are growing more conscious of organic cosmetics, leading to a rise in demand for all-natural and artisanal bath products. ## What the Sustainable Scent trend means for industry ### For Packaging Industry The demand for eco-friendly packaging solutions is increasing as consumers become more environmentally conscious. ### For Cosmetics Industry Non-toxic and organic formulas are becoming more popular, providing opportunities for brands to tap into the health and sustainability trends. ### For Home Goods Industry The rise in demand for eco-friendly and natural products is leading to opportunities for brands to offer products like air fresheners and purifiers that provide a more conscious and sustainable way to keep homes smelling fresh. ## Trend signals for Sustainable Scent Trend score 5.0 out of 10, from popularity 78%, activity 65%, freshness 8%. - Popularity: 78% - Activity: 65% - Freshness: 8% ## Examples of the Sustainable Scent trend 4 featured examples from May 17, 2014 to Apr 14, 2015. - [Eco Air Cleaners](https://www.trendhunter.com/trends/method-air-freshener): The Method Air Freshener Bottles Introduces a Cleaner Way to Spray (Category: Eco) Implication: The home cleaning products industry could benefit from introducing non-toxic air fresheners to their product line as consumers become more aware of the impact of traditional clean… - [Smog Absorbing Air Purifiers](https://www.trendhunter.com/trends/eve-ionizer): The EVE Ionizer is a Portable Purifier for Any Location (Category: Eco) Implication: Opportunity for home appliance companies to expand their line of air purifiers to include more portable and handheld options. - [Glass Fragrance Testers](https://www.trendhunter.com/trends/fragrance-tester): Dior's Fragrance Samplers Do Away with Wasteful Paper Strips (Category: Eco) Implication: Introducing glass fragrance testers as a disruptive innovation to elevate the in-store perfume sampling experience. - [Organic Bath Salts](https://www.trendhunter.com/trends/organic-bath-salts): Etsy's Ravenscourt Apothecary Shop Boasts Naturally Scented Products (Category: Eco) Implication: Opportunity for beauty and skincare companies to expand their product lines with organic bath salts and other natural cosmetics. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)