# Sustainable Rearing Wasteful family lifestyles are addressed with eco-friendly products. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-rearing ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the Sustainable Rearing trend? **Sustainable Rearing:** Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 3, 2013 to Jan 29, 2015 - Published: Jan 29, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sustainable Rearing trend ### Sustainable Parenting Parents are seeking out eco-friendly alternatives in child-rearing products to decrease their carbon footprint and instill conscientious lifestyle habits earlier on. ### Eco-Friendly Products Companies are creating eco-friendly products and using sustainable materials to meet the increasing consumer concerns over the adverse effects of waste disposal on the environment. ### Fair Trade & Artisanal Products The use of artisanal, handmade, and fair trade products are becoming more acceptable among consumers and offer empowerment to cooperatives, supplementing income for rural communities. ## What the Sustainable Rearing trend means for industry ### For Baby & Child-Care Industry Companies in the baby and child-care industry can incorporate eco-friendly and sustainable materials in their products. ### For Sustainable Packaging Industry The packaging industry can adopt sustainable design solutions and reusable materials to minimize its contribution to waste disposal. ### For Social Enterprise Industry Social enterprises can support rural communities, female artisans, and environmental causes by providing job opportunities and alternative sources of income through sustainable production techniques. ## Trend signals for Sustainable Rearing Trend score 4.9 out of 10, from popularity 69%, activity 70%, freshness 8%. - Popularity: 69% - Activity: 70% - Freshness: 8% ## Examples of the Sustainable Rearing trend 7 featured examples from Jul 3, 2013 to Jan 29, 2015. - [Chic Eco-Friendly Cradles](https://www.trendhunter.com/trends/baby-cradles): A Tree is Planted for Ever Sold Unit of Woodly Baby Cradles (Category: Art & Design) Implication: The baby product industry can adopt eco-friendly practices and sustainable materials to attract environmentally-conscious consumers. - [Responsible Organic Skincare](https://www.trendhunter.com/trends/organic-skin-care-products): Farm to Girl's Organic Skin Care Products Are Fair & Responsible (Category: Eco) Implication: The skincare industry can explore disruptive innovation in sustainable packaging, organic ingredient sourcing, and socially responsible business models inspired by Farm to Girl's… - [All-Natural Baby Bikes](https://www.trendhunter.com/trends/a21studio-bamboo-tricycle): The a21studio Bamboo Bicycle is Made Using Nothing but Wood and Rope (Category: Eco) Implication: Disruptive innovation opportunity: Establish sustainable manufacturing processes that prioritize natural materials and minimize chemical usage. - [Ethical Artisanal Plushies](https://www.trendhunter.com/trends/handmade-plush-toys): These Handmade Plush Toys From Dsenyo Help Empower Female Artisans (Category: Social Good) Implication: Disruptive innovation can come from toy manufacturers who prioritize social impact and support female artisans in developing countries. - [Eco-Friendly Nappies](https://www.trendhunter.com/trends/mother-nature-products): Mother Nature Products is a South African Social Enterprise for Babies (Category: Social Good) Implication: The baby products industry can capitalize on the trend of eco-friendly and sustainable practices to develop innovative and socially responsible products. - [Eco Diaper Packaging](https://www.trendhunter.com/trends/reusable-diaper): This Range of Reusable Diapers is Packaged Sustainability (Category: Marketing) Implication: Opportunities for baby care brands to develop sustainable and reusable diaper products to appeal to eco-conscious parents. - [All-Natural Baby Skincare](https://www.trendhunter.com/trends/allnatural-baby-skincare): Sleepy Owl Provides Therapeutic Products for New Moms (Category: Eco) Implication: Disruptive innovation opportunity in the baby skincare industry by offering all-natural and therapeutic products to meet the evolving needs of parents. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)