# Sustainable Pets Pet food is now being used to reduce brands' environmental impact. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 7, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-pets ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Sustainable Pets trend? **Sustainable Pets:** Pet food brands are now offering environmentally friendly food options for cats and dogs. These sustainable options include everything from insect-based foods, to foods made from invasive carp species. ## The consumer insight behind the Sustainable Pets trend Now that climate change is making consumers look at their lifestyles and priorities to see where they could make a change, brands are having to adapt so that they're helping drive those changes at least on the micro level. Whether it's in small daily rituals like feeding pets, or in larger investments like homes and cars, more consumers are looking to adopt sustainability into their lives. ## At a Glance - Evidence: 4 featured examples - Articles from: May 26 to Nov 3, 2021 - Published: Nov 7, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Pets trend ### Sustainable Pet Food Options Pet food brands now offering environmentally friendly food options for dogs and cats made from insect-based foods and invasive carp species. ### Insect Protein for Pet Food Insect protein is being used as a sustainable and nutrient-rich alternative to traditional meat farming for both dogs and cats. ### Humanification of Pet Food Products Pet owners' preferences for familiar ingredients and formats that support a happy, healthy lifestyle for their pets drives innovation in the pet food industry. ## What the Sustainable Pets trend means for industry ### For Pet Food and Supplies Industry The industry is adapting to the shift towards sustainable, eco-friendly, and nutritious options in response to consumer values. ### For Alternative Protein Industry Insect-protein pet food represents a scalable and sustainable protein source that offers alternatives to traditional meat farming. ### For Packaging Industry The packaging of pet food and treats is being humanized, using familiar formats and ingredients alongside sustainable materials. ## Workshop question How is your brand helping customers prioritize sustainability? ## Trend signals for Sustainable Pets Trend score 3.5 out of 10, from popularity 60%, activity 36%, freshness 11%. - Popularity: 60% - Activity: 36% - Freshness: 11% ## Examples of the Sustainable Pets trend 4 featured examples from May 26 to Nov 3, 2021. - [Insect-Based Cat Foods](https://www.trendhunter.com/trends/yora-pet-foods): Yora Pet Foods' Complete and Balanced Formula Features Insect Protein (Category: Eco) Implication: The traditional pet food industry will face disruption as more sustainable and alternative protein sources like insect-based and plant-powered pet foods emerge. - [Cricket-Based Dog Foods](https://www.trendhunter.com/trends/jiminys): Jiminys Line of Dog Food is Eco-Friendly and Offers Healthy Protein (Category: Lifestyle) Implication: The pet food manufacturing industry can invest in creating more sustainable and eco-friendly product lines, using insect-based proteins instead of traditional meat-based sources. - [Invasive Carp-Based Dog Foods](https://www.trendhunter.com/trends/chippin): Chippin Creates Sustainable Dog Food Made from Invasive Carp (Category: Lifestyle) Implication: Pet food manufacturers can incorporate zero input protein into their products. - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/nooch-puffs): Jiminy’s Nooch Puffs are Made with Nutritional Yeast & Crickets (Category: Lifestyle) Implication: The pet food industry can leverage insect protein and human-like marketing strategies to cater to the growing demand for sustainable and familiar pet food options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)