# Sustainable Package Home and lifestyle products are increasingly turning to sustainable packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 23, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-package ## Key Figures - Trend score: 5.3/10 - Evidence articles: 4 ## What is the Sustainable Package trend? **Sustainable Package:** Home and lifestyle items tend to be wasteful in the amount of packaging they require, and some brands in this space are aiming to avoid this with reusable or plastic-free packaging solutions that lower their impact on the environment. ## The consumer insight behind the Sustainable Package trend Despite wanting to do better for the environment, consumers are likely to prioritize things they need (and often, want) over the environment. Businesses that are able to help these consumers have both worlds, in which they can make necessary purchases while reducing their environmental impact, are appealing to eco-conscious consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 22, 2021 to Nov 10, 2022 - Published: Mar 23, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Sustainable Package trend ### Sustainable Packaging Home and lifestyle products are increasingly turning to sustainable packaging. ### Targeted Sustainability Initiatives Big-box retailers are launching targeted sustainability initiatives to help shoppers identify eco-friendly products. ### Custom Flatpack Furniture Sustainable furniture systems with customizable designs are increasing in popularity among eco-conscious consumers. ## What the Sustainable Package trend means for industry ### For Home and Lifestyle Brands in the home and lifestyle industry are turning to sustainable packaging solutions. ### For Retail Big-box retailers are implementing sustainability initiatives to appeal to eco-conscious shoppers. ### For Furniture Customizable and sustainable furniture systems are gaining popularity among eco-conscious consumers. ## Workshop question How is your brand prioritizing function and eco-friendliness? ## Trend signals for Sustainable Package Trend score 5.3 out of 10, from popularity 68%, activity 79%, freshness 13%. - Popularity: 68% - Activity: 79% - Freshness: 13% ## Examples of the Sustainable Package trend 4 featured examples from Jan 22, 2021 to Nov 10, 2022. - [Customizable Cable Tie Furniture](https://www.trendhunter.com/trends/sustainable-furniture-system): The 'Listón' Sustainable Furniture System is Easy to Change (Category: Art & Design) Implication: Businesses can capitalize on the trend of customizable and flexible furniture by developing sustainable and modular products that cater to the needs and preferences of the consume… - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve): ID Genève Develops New Sustainable Packaging Solutions (Category: Eco) Implication: The luxury industry can explore more sustainable packaging options like the seaweed-crafted watch packaging by ID Genève and Notpla to reduce their carbon footprint. - [Eco Big-Box Retailer Initiatives](https://www.trendhunter.com/trends/target-zero): The Target Zero Initiative Helps Shoppers Identify Sustainability (Category: Eco) Implication: Retailers can create sustainability campaigns to attract conscious consumers and collaborate with eco-friendly brands and suppliers. - [Plastic-Free Bedding Packages](https://www.trendhunter.com/trends/portfolio-home): Portfolio Home Debuts New Eco-Friendly Packaging for Bed Linen (Category: Eco) Implication: Opportunities exist to reduce plastics usage in the manufacture of textile products through rethinking packaging and materials used. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)