# Sustainable Opulence The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 31, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-opulence ## Key Figures - Trend score: 5.7/10 - Evidence articles: 6 ## What is the Sustainable Opulence trend? **Sustainable Opulence:** There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 24, 2013 to Sep 17, 2014 - Published: May 31, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sustainable Opulence trend ### Eco-luxury The demand for luxury goods and services that are sustainably produced and have an eco-friendly ethos is on the rise. ### Recycled materials Designers and manufacturers are increasingly using recycled materials to create high-end products and promote sustainability. ### Customization The trend towards customized luxury products, including bicycles and cars, allows consumers to express their personal preferences and stand apart from mass-produced options. ## What the Sustainable Opulence trend means for industry ### For Luxury Goods Companies producing luxury goods are increasingly adopting eco-friendly practices and using sustainable materials in order to appeal to environmentally-conscious consumers. ### For Automotive Industry Luxury carmakers are experimenting with electric and hybrid models to reduce emissions and adhere to regulatory standards. ### For Transportation Industry Public transit and transportation companies are incorporating sleek design elements and luxurious features to improve the overall riding experience for consumers. ## Trend signals for Sustainable Opulence Trend score 5.7 out of 10, from popularity 85%, activity 78%, freshness 8%. - Popularity: 85% - Activity: 78% - Freshness: 8% ## Examples of the Sustainable Opulence trend 6 featured examples from Oct 24, 2013 to Sep 17, 2014. - [Life-Matching Luxury Bicycles](https://www.trendhunter.com/trends/luxury-bicycle): Heritage-Paris Creates Custom High-End Designs (Category: Autos) Implication: Opportunity to explore high-end custom bicycle manufacturing and create personalized designs for wealthy consumers. - [Biodegradable Luxury Cars](https://www.trendhunter.com/trends/mercedes-benz-lx-concept): The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly (Category: Autos) Implication: Disruptive innovation opportunity: Foster the development of eco-friendly luxury cars to meet growing consumer demand for sustainable transportation solutions. - [Sleek Luxe Public Transits](https://www.trendhunter.com/trends/bmw-subway-trains): The BMW Subway Trains in Kuala Lampur are Practically Stylish (Category: Autos) Implication: Opportunity for automotive companies to expand their market by entering the public transportation sector with stylish and practical designs. - [Recycled Winter Jackets](https://www.trendhunter.com/trends/2014-icebreaker): The 2014 Icebreaker Collection is Premium and Ethically Sourced (Category: Eco) Implication: Incorporating sustainable and ethical practices into the production and design of clothing, footwear, and accessories. - [Earth-Saving Luxury Yachts](https://www.trendhunter.com/trends/ocean-paradise): The Ocean Paradise Yacht is Award-Winning for Its Sustainability (Category: Autos) Implication: The luxury yacht manufacturing industry has the opportunity to embrace sustainable practices and produce eco-friendly yachts. - [Luxury Hybrid Sedans](https://www.trendhunter.com/trends/rolls-royce-design): A Rolls-Royce Design for an All-Electric Car is in the Works (Category: Autos) Implication: Luxury automakers are investing in new technologies to create eco-friendly, luxurious vehicles. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Living Fungal Textiles](https://www.trendhunter.com/trends/programmable-fungal-platform) All articles: [Eco](https://www.trendhunter.com/eco)