# Sustainable Mixer Cocktail mixers are made with sustainability in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-mixer ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Sustainable Mixer trend? **Sustainable Mixer:** Brands that specialize in cocktail mixers are now prioritizing sustainable ingredients and packaging in these products. This includes everything from natural juice-based cocktail mixers to mixers made from repurposed food waste. ## The consumer insight behind the Sustainable Mixer trend As climate change worsens, sustainability is becoming a key motivating factor in more consumers' purchase decisions. Consumers are increasingly seeking out brands that prioritize environmental protection so they can feel less guilt over their consumption habits. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 28 to Nov 16, 2021 - Published: Nov 18, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Mixer trend ### Sustainable Cocktail Mixers Brands specializing in cocktail mixers are creating sustainable ingredients and packaging for their products. ### All-Natural Alcohol-Free Mixers Consumers are demanding all-natural, real ingredients in their non-alcoholic cocktail mixers. ### Sustainable Mixed Drink Initiatives Partnerships to create sustainable mixed drinks are becoming more common in the industry. ## What the Sustainable Mixer trend means for industry ### For Beverage Industry Sustainability is becoming a key factor in beverage brands' decision-making processes. ### For Hospitality Industry Restaurants and bars are partnering with brands to create sustainable cocktail initiatives. ### For Health and Wellness Industry Consumers are looking for healthier cocktail options with all-natural ingredients and lower alcohol content. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Sustainable Mixer Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 11%. - Popularity: 56% - Activity: 51% - Freshness: 11% ## Examples of the Sustainable Mixer trend 4 featured examples from Jan 28 to Nov 16, 2021. - [Natural Juice-Based Cocktail Mixers](https://www.trendhunter.com/trends/avec): AVEC's Mixers are Designed to Create Healthier Cocktails (Category: Lifestyle) Implication: AVEC's natural, all-juice cocktail mixers disrupt the beverage industry's traditional mixers that contain added sugar and artificial ingredients. - [Sustainable Mixed Drink Initiatives](https://www.trendhunter.com/trends/stoli-and-murder-inc): Stoli and Murder Inc Partnered to Create the No Waste Negroni (Category: Lifestyle) Implication: Hotels, bars, and restaurants can adopt sustainable cocktail initiatives to attract eco-conscious consumers and improve their brand image. - [Sparkling Sap Water Beverages](https://www.trendhunter.com/trends/sap-water-beverage): Asarasi Sparkling Tree Water is Made from a Maple Syrup By-Product (Category: Lifestyle) Implication: A new player in the bottled beverage industry, with potential opportunities for disruption and innovation. - [All-Natural Alcohol-Free Mixers](https://www.trendhunter.com/trends/good-cocktail-co): Good Cocktail Co. Makes Classic Non-Alcoholic Cocktail Mixers (Category: Lifestyle) Implication: This industry can innovate by creating new all-natural, non-alcoholic mixers for cocktails, capitalizing on the growing interest in health and wellness and non-alcohol-centered so… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)