# Sustainable Laundry Washing machines include sustainable features for the eco-conscious consumer. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 2, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-laundry ## Key Figures - Trend score: 5.1/10 - Evidence articles: 7 ## What is the Sustainable Laundry trend? **Sustainable Laundry:** The growing concern surrounding sustainability has prompted the eco-friendly design of appliances such as washing machines, which focus on reducing power and materials used during loads of laundry. These innovations reflect a greater trend of eco-consciousness, energy efficiency and personal responsibility, as consumers actively seek to lower their consumption within the home. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 27, 2014 to Dec 25, 2015 - Published: Feb 2, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Laundry trend ### Waterless washing machines The trend towards waterless washing machines, such as Stephen Burkinshaw's Xeros machine, is promoting resource conservation and offering an eco-friendly alternative for homeowners. ### Greywater reuse Washing machines that reuse grey water, like the AquaFresco by MIT students, are gaining popularity as a sustainable option that not only conserves water but also saves consumers money in the long run. ### Hybrid washing machines The Tilt washing machine, with its angled drum that combines the best features of top and front loaders, represents the growing trend towards new and innovative sustainable laundry solutions that can decrease water consumption. ## What the Sustainable Laundry trend means for industry ### For Home Appliances The home appliance industry can take advantage of the trend towards sustainable washing machines to create new eco-friendly products for the environmentally conscious consumer. ### For Hospitality Hotels and other hospitality businesses can benefit from the eco-friendly and cost-saving aspect of washing machines that reuse water, such as the AquaFresco, as a way to conserve resources and cut laundry costs. ### For Travel Portable washing machines, like the Dolfi, offer disruptive innovation opportunities for the travel industry as it provides a useful tool for travelers who want to refresh their clothes without relying on expensive laundry services. ## Trend signals for Sustainable Laundry Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 8%. - Popularity: 74% - Activity: 70% - Freshness: 8% ## Examples of the Sustainable Laundry trend 7 featured examples from Feb 27, 2014 to Dec 25, 2015. - [Eco CO2 Washers](https://www.trendhunter.com/trends/supercritical-washing-machine): The Supercritical Washing Machine Uses No Water and No Detergent (Category: Eco) Implication: The Supercritical Washing Machine can disrupt the traditional market for washing machines, creating a new market for chemical-free and eco-friendly appliances. - [Widget-Style Washing Machines](https://www.trendhunter.com/trends/electrolux-luna): The Electrolux Luna Concept is an Inside-Out Clothing Cleaner (Category: Eco) Implication: The home appliances industry can explore disruptive innovation opportunities by integrating inside-out cleaning technology in their products, drawing inspiration from the design o… - [Water-Free Washing Machines](https://www.trendhunter.com/trends/Washing-Machine-Of-The-Future): The Future Of Clean Comes to Us From Stephen Burkinshaw (Category: Art & Design) Implication: The water-free washing machine presents a major disruptive innovation opportunity for the home appliance industry to cater to consumers looking for resource-efficient options. - [Grey Water Washing Machines](https://www.trendhunter.com/trends/ecofriendly-washer): This Eco-Friendly Washer Can Reuse the Same Water from Months (Category: Eco) Implication: Disruptive innovation opportunity: Manufacture washing machines incorporating filtering systems to promote water conservation. - [Upward Washing Machines](https://www.trendhunter.com/trends/sustainable-washing-machine): This Sustainable Washing Machine is a Top and Front-Loader Hybrid (Category: Eco) Implication: Brands in the home appliance industry can incorporate sustainable and innovative features into their designs to cater to environmentally conscious consumers. - [Sharable Washing Machines](https://www.trendhunter.com/trends/multicompartment-washing-machine): This Multi-Compartment Washer Cleans Five Loads of Laundry at Once (Category: Art & Design) Implication: Opportunity for home appliance brands to create wall-mounted, multi-compartment washing machines for shared living spaces - [Palm-Sized Portable Washers](https://www.trendhunter.com/trends/portable-washer): The Dolfi Washing Machine is as Compact as Your Computer Mouse (Category: Unique) Implication: The travel accessories industry can explore disruptive innovation opportunities by developing compact and efficient laundry solutions like palm-sized portable washers. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) All articles: [Eco](https://www.trendhunter.com/eco)