# Sustainable Label Emerging private label brands prioritize sustainability. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 9, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-label ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Sustainable Label trend? **Sustainable Label:** Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios. ## The consumer insight behind the Sustainable Label trend The demand for eco-friendly products continues to grow among consumers in North America as knowledge about the current and impending consequences of climate change expand among the average consumer. This shift has pushed brands to reevaluate customer needs as they relate to sustainability. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 14, 2020 to Mar 13, 2021 - Published: Apr 9, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Sustainable Label trend ### Sustainable Private Label Brands Private label brands are prioritizing sustainability to meet the growing demand for eco-friendly products among consumers in North America. ### Clean Beauty Offerings Beauty retailers are responding to growing consumer demand for clean, eco-friendly products at an accessible price point, with brands like Sally Beauty launching vegan pledges. ### Mono-Material Packaging Companies are turning to highly recyclable, mono-material packaging like the microwavable food pouches created by JMP and FEI Foods to meet consumer expectations for sustainability. ## What the Sustainable Label trend means for industry ### For Private Label Industries Private label industries including beauty, fashion, and consumables are responding to shifts in consumer demand for more sustainable, eco-friendly products. ### For Recyclable Packaging Industries Industries producing consumer packaging like food and beverage are pivoting towards more sustainable approaches in line with consumer demand for recyclable, eco-friendly materials. ### For Clean Beauty Industries The beauty industry is pursuing clean, eco-friendly product offerings in response to growing consumer demand for accessible, sustainable cosmetics. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Sustainable Label Trend score 5.0 out of 10, from popularity 80%, activity 61%, freshness 10%. - Popularity: 80% - Activity: 61% - Freshness: 10% ## Examples of the Sustainable Label trend 4 featured examples from Sep 14, 2020 to Mar 13, 2021. - [Sustainable Private Label Activewear](https://www.trendhunter.com/trends/le-ore): Le Ore is a New Sustainable Line from Bandier (Category: Fashion) Implication: The sustainable activewear line from Bandier demonstrates the fashion industry's potential for creating eco-friendly collections that resonate with conscious consumers. - [Sustainable Private Label Initiatives](https://www.trendhunter.com/trends/essential-waitrose): The Essential Waitrose Range Will Feature Eco Packaging (Category: Eco) Implication: The retail industry can explore disruptive innovation opportunities by incorporating sustainable packaging and offering affordable private label products to meet consumer demands. - [Recyclable Microwavable Food Pouches](https://www.trendhunter.com/trends/microwavable-food-pouch): These New Rice and Grain Pouches are Made with One Material (Category: Marketing) Implication: Developing sustainable food and beverage packaging options presents a significant opportunity for companies to meet the growing demand for environmentally friendly products. - [Cruelty-Free Beauty Brand Initiatives](https://www.trendhunter.com/trends/sally-beauty): Sally Beauty's Vegan Pledge Will Account for 80% of Products (Category: Fashion) Implication: Beauty retailers such as Sally Beauty are embracing the clean beauty trend and offering more sustainable and vegan products. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)