# Sustainable Infancy A desire for organic living prompts more rustic infant decor. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 11, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-infancy ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Sustainable Infancy trend? **Sustainable Infancy:** Seeking an alternative upbringing to the more materialistic tendencies of mainstream society, parents are turning to eco-friendly decor to emphasize a more natural and raw lifestyle. Baby accessories made from wooden material serves to add a rustic, environmental appeal to traditionally materialistic goods, combining the sustainability of eco decor with the need to stimulate children in a more organic and natural manner. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 26, 2016 to Dec 8, 2017 - Published: Apr 11, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Themes within the Sustainable Infancy trend ### Organic Living Parents are turning to eco-friendly decor to emphasize a more natural and raw lifestyle for their infants. ### Sustainability Eco-friendly baby products and materials are becoming increasingly popular as parents prioritize sustainability as part of their children's upbringing. ### Plastic-Free Design Designers of baby products are incorporating plastic-free designs, made with food-grade stainless steel and medical-grade silicone to appeal to eco-conscious parents. ## What the Sustainable Infancy trend means for industry ### For Eco-Friendly Baby Products The demand for eco-friendly baby products, from diapers and bottles to decor, continues to grow as more parents prioritize sustainability for their children. ### For Sustainable Materials The use of sustainable materials in baby products, from wooden toys to pulp-lined diapers, is becoming increasingly popular across the baby care industry. ### For Healing and Organic Skincare Brands incorporating ancient healing remedies and organic ingredients in their baby skincare lines are appealing to parents who prioritize natural and gentle care for their children's skin. ## Trend signals for Sustainable Infancy Trend score 3.0 out of 10, from popularity 49%, activity 33%, freshness 8%. - Popularity: 49% - Activity: 33% - Freshness: 8% ## Examples of the Sustainable Infancy trend 5 featured examples from Oct 26, 2016 to Dec 8, 2017. - [Celestial Baby Care Kits](https://www.trendhunter.com/trends/baby-moon): Between You and the Moon’s Baby Moon Range is Organically Sourced (Category: Fashion) Implication: The market for organic skincare products can leverage the trend of ancient healing remedies to create innovative baby care kits that cater to eco-conscious consumers. - [Sustainable Shape Sorters](https://www.trendhunter.com/trends/shape-sorter): This Children's Toy Was Designed to Last for Generations (Category: Life-Stages) Implication: Toy manufacturers have the opportunity to disrupt the industry by shifting towards sustainable practices and creating toys that are designed to last longer. - [Hypoallergenic Eco Diapers](https://www.trendhunter.com/trends/eco-diapers): Kit & Kin Diapers are Ideal for Babies with Sensitive Skin (Category: Lifestyle) Implication: Companies in this industry can take advantage of growing demand for eco-friendly and hypoallergenic diaper products. - [Eco-Friendly Baby Bottles](https://www.trendhunter.com/trends/pura): The Pura Baby Bottles Feature a Plastic-Free Design That is Recyclable (Category: Life-Stages) Implication: Opportunity for baby product manufacturers to cater to eco-conscious parents by offering sustainable and non-toxic options. - [Eco Pulp-Lined Diapers](https://www.trendhunter.com/trends/premium-diaper): Walmart's Parent’s Choice Premium Diaper is Lined with Sustainable Pulp (Category: Eco) Implication: Disruptive innovation opportunities in the baby care industry to create eco-friendly and comfortable products for infants. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)