# Sustainable Holiday Easter candy is now being produced with sustainability in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 16, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-holiday ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Sustainable Holiday trend? **Sustainable Holiday:** Holiday seasons in North America tend to involve a lot of consumption, which inevitably leads to waste. Now, brands that are marketing their Easter-themed products are also highlighting their sustainability, whether that's in packaging or in their ingredients. ## The consumer insight behind the Sustainable Holiday trend Sustainability has become top of mind for consumers as climate change's impact becomes more apparent, and consumers' climate-related anxiety grows. To mitigate some of the personal responsibility they feel for the climate, people are looking at the small ways they can change their consumption habits in order to reduce their impact. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 10, 2020 to Mar 29, 2022 - Published: Mar 16, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Holiday trend ### Sustainable Packaging Brands are updating their Easter product packaging to be more eco-friendly and recyclable to mitigate waste. ### Plant-Based Alternatives Consumers are increasingly looking for plant-based Easter treats, creating an opportunity for businesses to develop vegan-friendly offerings. ### Climate Change and Sustainability Consumer concern for climate change and sustainability is leading to a demand for sustainable holiday products that prioritize ethical and eco-friendly production methods. ## What the Sustainable Holiday trend means for industry ### For Food and Beverage Food and beverage companies can utilize plant-based and sustainable packaging options for Easter products to appeal to consumers' growing demand for eco-friendly options. ### For Retail Retail companies can benefit from offering eco-friendly and sustainable packaging for Easter products, meeting the growing consumer demand for sustainable options. ### For Environmental Services Environmental services companies can leverage the growing consumer concern for climate change and promote composting and proper waste management strategies for Easter holiday waste. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Sustainable Holiday Trend score 3.7 out of 10, from popularity 49%, activity 50%, freshness 11%. - Popularity: 49% - Activity: 50% - Freshness: 11% ## Examples of the Sustainable Holiday trend 5 featured examples from Apr 10, 2020 to Mar 29, 2022. - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg): H!P's Salted Caramel Easter Egg is Flavor-Packed and Sustainable (Category: Lifestyle) Implication: Companies in the food and beverage industry can develop sustainable, vegan, and low-sugar chocolate products to meet the demands of health-conscious and environmentally conscious… - [Raw Vegan Chocolate Eggs](https://www.trendhunter.com/trends/raw-vegan-chocolate): Dayles Ford's Organic and Vegan-Friendly Easter Treat are Sustainable (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Utilize sustainable sourcing and production methods to create organic and vegan-friendly food products. - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg): Love Cocoa Introduces New 'Luxury Giant Milk Chocolate Egg' (Category: Eco) Implication: Chocolate companies can incorporate sustainable and ethically sourced practices into their production to appeal to consumers who value sustainability and transparency. - [Eco Easter Product Packaging](https://www.trendhunter.com/trends/ferrero-easter-range): The Ferrero Easter Range is Being Updated with New Packaging (Category: Marketing) Implication: Disruptive innovation potential in developing sustainable and cost-effective packaging solutions. - [Plastic-Free Easter Product Packaging](https://www.trendhunter.com/trends/aldi-easter-eggs): Aldi Easter Eggs are Now Packaged Completely in Paper (Category: Eco) Implication: The food and beverage industry can reduce waste and improve sustainability by implementing plastic-free and eco-friendly packaging solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)