# Sustainable Gifting Eco-friendly gift options cater to sustainability focused consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-gifting ## Key Figures - Trend score: 5.4/10 - Evidence articles: 7 ## What is the Sustainable Gifting trend? **Sustainable Gifting:** Brands are offering sustainable gifts for customers who are looking to reduce the environmental impact of their purchase decisions. Platforms, stores, and catalogs that feature eco-friendly gifts will become more popular as sustainability becomes a key purchase motivator for consumers. ## The consumer insight behind the Sustainable Gifting trend Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection. As the threat of climate change looms, more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment--and are turning to brands that help this process along. ## At a Glance - Evidence: 7 featured examples - Articles from: Dec 3, 2020 to Dec 29, 2022 - Published: Oct 19, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Examples of the Sustainable Gifting trend 7 featured examples from Dec 3, 2020 to Dec 29, 2022. - [Sustainability Starter Kits](https://www.trendhunter.com/trends/sustainability-starter-kit): This Bagito Kit Promotes More Eco-Friendly Lifestyles (Category: Eco) Implication: Develop a sustainable e-commerce platform that promotes eco-friendly products and offers customizable sustainability starter kits. - [Carbon Negative Gift Catalogs](https://www.trendhunter.com/trends/climate-friendly-products): E8's Good Carbon Gifts Shares Climate-Friendly Products (Category: Eco) Implication: E-commerce platforms can promote carbon-negative products, like those in E8's Good Carbon Gifts guide, and contribute to reducing overall carbon emissions. - [Gift-Giving Platforms](https://www.trendhunter.com/trends/gleam): The Gleam App Highlights Small, Eco-Friendly Businesses for Gift-Giving (Category: Tech) Implication: Online e-commerce platforms are poised to capitalize on the trend of gift-giving automation and eco-friendly gifting. - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap): Natural Material Studio Designed Calvin Klein’s Gift Wrap (Category: Eco) Implication: Retailers can adopt the biomaterial gift wrapping concept to create a unique and sustainable gifting experience for their customers. - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up): Mercari's Pop-Up Educates People on the Ease of Selling Secondhand (Category: Eco) Implication: Retail businesses can explore the potential of utilizing in-store or pop-up spaces as secondhand selling platforms to attract customers and tap into the growing demand for sustain… - [Sustainable Corporate Gifting Solutions](https://www.trendhunter.com/trends/unwrapit): Unwrapit is a Canadian Online Gifting Platform (Category: Tech) Implication: The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting ex… - [Coral Reef Adoption Gifts](https://www.trendhunter.com/trends/coral-vita): You Can Adopt a Coral with Coral Vita with as Little as $1 (Category: Eco) Implication: Coral reef restoration efforts provide an opportunity for the ecotourism industry to develop educational trips and experiences centered around conservation and sustainability. **Workshop question:** How could your brand offer more sustainable choices for its customers? ## Themes within the Sustainable Gifting trend ### Sustainable Gifting Sustainability-focused consumers are driving the trend of sustainable gift options offered by brands, with eco-friendly gift catalogs and gift-giving platforms growing in popularity. ### Carbon Negative Solutions Carbon-negative gift catalogs and sustainable corporate gifting solutions are on the rise, with brands focusing on reducing environmental impact and sharing climate-friendly products and technologies. ### Sustainable Marketplace Pop-Ups Mercari’s secondhand marketplace pop-up shop is an example of a growing trend where brands are creating experiential, sustainability-focused spaces that promote the benefits and impact of reuse ecosystems. ## What the Sustainable Gifting trend means for industry ### For Sustainable Retail Brands and marketers in the sustainable retail industries can consider offering eco-friendly gift options, carbon-negative products, and partnering with digital platforms for a more sustainable approach to consumerism. ### For Corporate Gifting Businesses in the corporate gifting industry can benefit from sustainable corporate gifting solutions, which offer unique experiences and focus on reducing the environmental impact of gifting. ### For Secondhand Marketplace Companies in the secondhand marketplace industry can explore creating experiential, sustainability-focused pop-ups to promote the reuse ecosystem and inspire consumers to recirculate unused items. ## Trend signals for Sustainable Gifting Trend score 5.4 out of 10, from popularity 75%, activity 73%, freshness 13%. - Popularity: 75% - Activity: 73% - Freshness: 13% ## Recent trend clusters - [Costume Commerce](https://www.trendhunter.com/protrends/halloween-brand-activations) (Business) - [Choice Scaffolding](https://www.trendhunter.com/protrends/ai-shopping-tools) (Business) - [Ritual Retail](https://www.trendhunter.com/protrends/beauty-service-retail) (Business) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) ## Trending in Business - [30-Minute Drone Deliveries](https://www.trendhunter.com/trends/30-minute-drone-deliveries) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Social Wellness Destinations](https://www.trendhunter.com/trends/sweat-and-tonics-new-yorkville) All articles: [Business](https://www.trendhunter.com/business)