# Sustainable Game Brands release board games with sustainable materials and messaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 11, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-game ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Sustainable Game trend? **Sustainable Game:** The many different materials required to produce board games impacts the environment, so some brands in this space are prioritizing sustainability both in the materials they use to create these games, and in the messaging of the games themselves. ## The consumer insight behind the Sustainable Game trend Sustainability has become a priority for more North American customers as the last few years has shown climate change's impact in real-time. With consumers now feeling more conscious of their personal impact and worried about the future, they're more likely to turn to sustainable options when they're buying from brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 22, 2021 to Jun 8, 2022 - Published: Jun 11, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Sustainable Game trend ### Sustainable Materials Board game brands are prioritizing sustainable materials for their products to reduce their environmental impact and appeal to eco-conscious consumers. ### Climate Change Education Board games that educate players about climate change and ways to reduce environmental impact are becoming increasingly popular due to rising climate change concerns. ### Print-and-Play Accessibility Postmark Games is introducing a new model for making board games more accessible and affordable by enabling players to easily print their own eco-friendly boards at home. ## What the Sustainable Game trend means for industry ### For Game Design Designers can explore sustainable materials and incorporate education about climate change into board games to appeal to eco-conscious consumers. ### For Environmental Education Educators can incorporate sustainable board games into lessons to teach students about environmental impact and climate change in a fun and interactive way. ### For E-commerce E-commerce platforms can benefit from featuring board games with sustainable materials and carbon-neutral certifications, as eco-conscious consumers are looking for sustainable options in their purchases. ## Workshop question How is your brand prioritizing sustainability? ## Trend signals for Sustainable Game Trend score 3.6 out of 10, from popularity 47%, activity 49%, freshness 12%. - Popularity: 47% - Activity: 49% - Freshness: 12% ## Examples of the Sustainable Game trend 4 featured examples from Jul 22, 2021 to Jun 8, 2022. - [Print-and-Play Board Games](https://www.trendhunter.com/trends/postmark-games): Postmark Games Specializes in Accessible, Eco-Friendly Board Games (Category: Eco) Implication: Manufacturers can explore alternative, sustainable materials to reduce environmental impact while offering affordable pricing. - [Sustainable Business Board Games](https://www.trendhunter.com/trends/net-zero-game-2050): Net Zero Game 2050 Challenges Players to Navigate Climate Change (Category: Eco) Implication: Opportunity for board game companies to incorporate eco-friendly themes and educate people about sustainable practices. - [Water Conservation Board Games](https://www.trendhunter.com/trends/water-conservation-game): This Water Conservation Game Helps You Improve Your Water Habits (Category: Eco) Implication: The toy and board game industry can incorporate sustainability in their products and align themselves with market demands for eco-friendly products - [Carbon-Neutral Board Games](https://www.trendhunter.com/trends/carbon-neutral-board-game): 'Confident?' is Certified by Amazon Climate Pledge Friendly Program (Category: Eco) Implication: The industry can innovate by producing eco-friendly board games by using sustainable materials and packaging as well as offsetting carbon footprints via partnerships with third-pa… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)