# Sustainable Cooking Customers look for sustainable ways to make their meals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 30, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-cooking ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Sustainable Cooking trend? **Sustainable Cooking:** As consumers become more eco-conscious, brands are helping them along with platforms, campaigns and products that help them cook in a way that's more sustainable and reduces their environmental impact. ## The consumer insight behind the Sustainable Cooking trend As the climate crisis worsens, consumers are feeling a greater sense of urgency about the small part they play in contributing to environmental issues. This sense of urgency has resulted in more people making eco-conscious decisions, whether they're in small everyday rituals or in larger investments like housing or transportation. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 14, 2019 to Jul 10, 2021 - Published: Sep 30, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Sustainable Cooking trend ### Sustainable Cooking Apps The rise of sustainable cooking apps is disrupting the way people plan meals, buy ingredients, and cook their food, by making sustainable, low-impact choices more accessible and personalized. ### Eco-Friendly Subscription Services Subscription-based initiatives, like the one from Electrolux and SideChef, offer a convenient way to adopt sustainable cooking practices by providing users with personalized recipes and cooking classes that cater to their dietary preferences and the features of their energy-efficient appliances. ### Zero-Waste Cocktail Making Campaigns Beverage brands like Flor de Caña are addressing the issue of food waste in the food and beverage industry by running zero-waste cocktail making campaigns that encourage consumers and bartenders to use repurposed ingredients in their creations, while sharing recipes and tips on social media. ## What the Sustainable Cooking trend means for industry ### For Mobile App Development Developers in the mobile app industry can take advantage of the growing demand for sustainable cooking apps by creating products that leverage data analytics, sustainability metrics, and personalized recipe matching to offer a more engaging and eco-friendly cooking experience. ### For Smart Kitchen Appliances Manufacturers of smart kitchen appliances are well-positioned to tap into the trend of eco-friendly subscription services, by offering integrated platforms that enable users to make low-impact cooking choices with ease and convenience, while providing the data insights that help to optimize the user experience. ### For Beverage and Spirits Industry Brands in the beverage and spirits industry can drive innovation and differentiation by launching sustainability-focused campaigns that target eco-conscious consumers and bartenders, promoting lower waste, carbon-neutral, and fair trade practices, and leveraging influence from outspoken social media activists, like mixologists and food bloggers. ## Workshop question How is your brand prioritiziing sustainability? ## Trend signals for Sustainable Cooking Trend score 3.9 out of 10, from popularity 60%, activity 48%, freshness 10%. - Popularity: 60% - Activity: 48% - Freshness: 10% ## Examples of the Sustainable Cooking trend 4 featured examples from Oct 14, 2019 to Jul 10, 2021. - [Sustainable Cooking Subscriptions](https://www.trendhunter.com/trends/sustainable-cooking-subscription): Electrolux & SideChef Share Recipes Upon Appliance Registration (Category: Eco) Implication: The home appliance industry can take advantage of this trend by offering eco-friendly and energy-efficient kitchen appliances, while creating partnerships like Electrolux and Side… - [Eco-Friendly Cocktail Initiatives](https://www.trendhunter.com/trends/zero-waste-month): Zero Waste Month Encourages Sustainable Cocktail Creation (Category: Lifestyle) Implication: Opportunity for bars and restaurants to adopt sustainable practices and reduce food waste by incorporating eco-friendly cocktails in their menus. - [Sustainable Food Discovery Apps](https://www.trendhunter.com/trends/forkful): Forkful Helps Users Make Sustainable and Nutritious Food Choices (Category: Social Good) Implication: Expansion of health app market to include food sustainability and meal planning features with potential for partnership with healthcare providers. - [Sustainable Personalized Cooking Apps](https://www.trendhunter.com/trends/know-eat-all): Know Eat All Uses Carbon Data to Create Low-Impact Recipes (Category: Eco) Implication: The food tech industry can explore the opportunity to develop similar platforms that analyze carbon emissions data and offer personalized cooking experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)