# Sustainable Consumption Alcohol packaging goes eco-friendly for enhanced brand perception. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 5, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-consumption ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Sustainable Consumption trend? **Sustainable Consumption:** The alcohol industry is heavily focused on lifestyles, which has prompted a shift towards the eco-obsessed consumer who is looking for a product that's suitably designed and delivered. This expands a market segment that is typically traditional in nature and augments it for a younger demographic. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 19, 2013 to Aug 4, 2014 - Published: Aug 5, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Sustainable Consumption trend ### Eco-friendly packaging Alcohol brands are focusing on sustainable packaging to cater to the eco-obsessed consumer, which expands the market segment for a younger demographic. ### Canned wine and beerification Wine companies are adopting eco-friendly and cost-efficient packaging, such as cans, to make great craft wine minus all the fuss, leading to a natural progression towards the beerification of wine. ### Cutting-edge green technology Beverage brands are investing in green draught technology and eco-friendly wine and beer kegs to reduce energy costs and greenhouse gas emissions, leading to fresher drinks for longer periods and energy savings. ## What the Sustainable Consumption trend means for industry ### For Alcohol packaging industry The alcohol industry can benefit by focusing on sustainable and eco-friendly packaging materials for liquor products. ### For Wine and beer industry Wine and beer companies can benefit by adopting eco-friendly and cost-efficient packaging methods and cans to cater to the younger eco-obsessed demographic and for reducing energy costs and greenhouse gas emissions. ### For Green technology industry Manufacturers of green technology can benefit by investing in eco-friendly wine and beer kegs and green draught technology for more energy-efficient and sustainable beverage dispensing systems. ## Trend signals for Sustainable Consumption Trend score 3.0 out of 10, from popularity 52%, activity 29%, freshness 8%. - Popularity: 52% - Activity: 29% - Freshness: 8% ## Examples of the Sustainable Consumption trend 5 featured examples from Oct 19, 2013 to Aug 4, 2014. - [Conscious Graphic Vino Branding](https://www.trendhunter.com/trends/eco-friendly-wine): Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed (Category: Eco) Implication: Opportunity for winemakers to create eco-friendly wine and promote their brand as environmentally conscious. - [Biodegradable Champagne Sheaths](https://www.trendhunter.com/trends/champagne-bottle-packaging): Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging (Category: Eco) Implication: The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact. - [Eco-Friendly Wine Packaging](https://www.trendhunter.com/trends/wine-brand): This Wine Brand Cares About the Planets and Looks Good Doing It (Category: Lifestyle) Implication: Opportunity for wine brands to innovate and create environmentally friendly packaging solutions. - [Tastefully Canned Wine](https://www.trendhunter.com/trends/union-wine-company): The Union Wine Company Introduces the 'Beerification' of Wine (Category: Lifestyle) Implication: Innovation in packaging and product reinvention can help wine companies stay competitive and attract a younger demographic. - [Eco-Friendly Beer Kegs](https://www.trendhunter.com/trends/this-Earth-Day): Heineken’s Green Draught System is Making Waves This Earth Day (Category: Lifestyle) Implication: Opportunity for breweries and beverage companies to adopt eco-friendly draught systems, enhancing their environmental stewardship. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)