# Sustainable Chaga Sustainably-sourced chaga fulfills a balance of consumer preference. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jun 25, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-chaga ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Sustainable Chaga trend? **Sustainable Chaga:** Given that it can take up to twenty years for a chaga to fully form, an increasing number of chaga suppliers have committed to sourcing their product using sustainable practices. This shift comes with the rise of eco-friendly consumption in the food and beverage space. ## The consumer insight behind the Sustainable Chaga trend For today’s wellness-minded consumers, it’s not just the ingredients or functions of a product that they take into account when choosing what to purchase. Now that sustainability has become top of mind for many shoppers, environmental friendliness is a crucial component that factors in to what consumers will feel good about buying. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 25 to Jun 26, 2019 - Published: Jun 25, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Chaga trend ### Sustainable sourcing With an increasing number of chaga suppliers committing to sourcing their product using sustainable practices. ### Eco-friendly consumption Sustainability has become top of mind for many shoppers in the food and beverage space. ### Traditional remedies Chaga mushrooms are an ingredient embraced by traditional remedies due to their health benefits. ## What the Sustainable Chaga trend means for industry ### For Wellness As chaga has healing properties and is used in traditional remedies, businesses can innovate health and wellness products. ### For Food and Beverage Chaga mushroom products are being widely embraced by the food and beverage industry. ### For Cosmetics Companies can infuse chaga into their cosmetic products given its health benefits related to skin care. ## Workshop question Do your wellness-oriented products also align with consumers' values towards sustainability? ## Trend signals for Sustainable Chaga Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%. - Popularity: 50% - Activity: 38% - Freshness: 8% ## Examples of the Sustainable Chaga trend 4 featured examples from Jun 25 to Jun 26, 2019. - [Health-Enhancing Sustainable Mushroom Products](https://www.trendhunter.com/trends/mushroom-product): Rainbo's 11:11 Relies on a Mixture of Mushrooms (Category: Lifestyle) Implication: The health and wellness supplements industry can explore the incorporation of mushrooms to create innovative and effective products for consumers. - [Ready-to-Serve Chaga Mushroom Teas](https://www.trendhunter.com/trends/mushroom-tea1): Annanda Chaga's Organic Tea Can Be Enjoyed Either Hot or Cold (Category: Lifestyle) Implication: Beverage companies can leverage the rise in health and wellness trends by offering mushroom-infused tea products that cater to the growing demand for functional beverages. - [Extensive Chaga-Inspired Collections](https://www.trendhunter.com/trends/birch-boys): Birch Boys Offers Lotions, Teas, Lip Balms, Soaps and More (Category: Lifestyle) Implication: The natural health industry can explore incorporating Chaga mushrooms into various products, such as lotions, lip balms, soaps, and tincture kits, to offer consumers more holistic… - [Health-Focused Chaga Tea Ranges](https://www.trendhunter.com/trends/chaga-teas): Tao Tao Leaf Offers Chunks, Nuggets & Powder of Chaga Mushroom Tea (Category: Lifestyle) Implication: The herbal tea industry can embrace the health-focused Chaga tea trend and capitalize on its potential anti-cancerous properties. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)