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# Sustainable Celebratory
Holiday products go green as consumers seek out eco-friendly alternatives.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 24, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-celebration

## Key Figures

- Trend score: 4.2/10
- Evidence articles: 7

## What is the Sustainable Celebratory trend?

**Sustainable Celebratory:** As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Mar 11, 2014 to Mar 9, 2016
- Published: Feb 24, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Examples of the Sustainable Celebratory trend

7 featured examples from Mar 11, 2014 to Mar 9, 2016.

- [Origami-Inspired Gift Wrap](https://www.trendhunter.com/trends/reusable-gift-wrap): This Eco-Friendly Wrapping Paper Lets Users Celebrate Sustainably (Category: Eco)
  Implication: Opportunity for innovation and disruptive business models in the gift wrapping industry by offering sustainable and reusable alternatives.
- [Wood-Cut Easter Wreaths](https://www.trendhunter.com/trends/easter-wreath): MyHelloWood's Door Decor is Vibrant and Hand-Crafted (Category: Art & Design)
  Implication: The home decor industry can explore disruptive innovations by incorporating handcrafted and eco-friendly elements into their product offerings.
- [Artsy Eggshell Easter Candles](https://www.trendhunter.com/trends/easter-candles): The Easter Candles By LessCandles are Made in Real Egg Shells (Category: Eco)
  Implication: The handmade craft industry can explore the innovative use of unconventional materials, like egg shells, to create unique and visually appealing products.
- [Eco-Friendly DIY Baskets](https://www.trendhunter.com/trends/diy-basket): Melissa Bahen of Lulu the Baker Adorably Repurposes Paper Bags (Category: Eco)
  Implication: The demand for eco-friendly and simplified crafting materials like paper bags can drive innovation in the crafting supplies industry.
- [Eco-Friendly Easter Eggs](https://www.trendhunter.com/trends/eco-friendly-easter): Eco Eggs Are Wrapped in a Renewable Plant-Based Casing (Category: Eco)
  Implication: Disruptive innovation opportunities in developing eco-friendly packaging solutions for candy and confectionery products.
- [Leafy Easter Egg Art](https://www.trendhunter.com/trends/easter-egg-art): Say Yes Blog's Foliage Easter Eggs are Inspired by Nature (Category: Art & Design)
  Implication: The rise of at-home DIY Easter projects provides e-commerce retailers with an opportunity to implement a new strategy in marketing and create Easter themed kits that include all t…
- [Eco Easter Eggs](https://www.trendhunter.com/trends/eco-easter): This Organic Chocolate Treat is Bundled in a Biodegradable Shell (Category: Eco)
  Implication: The packaging industry can explore innovative ways to create biodegradable packaging solutions for various products, including seasonal treats like Easter eggs.

## Themes within the Sustainable Celebratory trend

### Sustainable holiday celebrations

Consumers are seeking out eco-friendly alternatives for holiday products and traditions, leading to a rise in DIY alternatives and green products.

### Eco-friendly packaging

Brands are opting for biodegradable and renewable materials for packaging, reducing waste and promoting sustainable practices.

### Reusable gift wrap

Consumers are embracing long-lasting, reusable gift wrap inspired by origami, made from recycled paper and crafted for various occasions.

## What the Sustainable Celebratory trend means for industry

### For Eco-friendly products and services

Companies can develop and market eco-friendly alternatives for holiday products and packaging, meeting consumers' desires for sustainability and reducing environmental impact.

### For DIY crafting and home decor

Consumers who are interested in sustainable and eco-friendly holiday celebrations can find inspiration in homemade, DIY products such as baskets and wreaths made with natural materials.

### For Confectionery and food

Food and confectionery companies can offer eco-friendly products such as organic chocolate Easter treats and plant-based casings for candies and sweets.

## Trend signals for Sustainable Celebratory

Trend score 4.2 out of 10, from popularity 56%, activity 62%, freshness 8%.

- Popularity: 56%
- Activity: 62%
- Freshness: 8%

## Recent trend clusters

- [Rider Formats](https://www.trendhunter.com/protrends/specialized-electric-bikes) (Eco)
- [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle)
- [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos)
- [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos)

## Trending in Eco

- [Italian-Built Electric Motorcycles](https://www.trendhunter.com/trends/italian-built-electric-motorcycles)
- [Compact Commuter E-Bike Motors](https://www.trendhunter.com/trends/compact-commuter-e-bike-motors)
- [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks)
- [Off-Road Electric E-Bikes](https://www.trendhunter.com/trends/off-road-electric-e-bikes)

All articles: [Eco](https://www.trendhunter.com/eco)
