# Sustainable Bottling Brands increasingly offer their water in glass bottles for eco purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 6, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sustainable-bottling ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Sustainable Bottling trend? **Sustainable Bottling:** As plastic water bottle waste continues to be an enormous contributor to global pollution, brands in this space are re-packaging their products in glass bottles in order to reduce their impact. Though not a perfectly eco-friendly option, the increased production of these types of bottles speaks to brands’ growing commitment to sustainability. ## The consumer insight behind the Sustainable Bottling trend In North America, consumers are increasingly looking to tweak their daily routines in order to mitigate their personal impacts on the climate. Since it’s time-consuming and sometimes costly for them to make full transformations, they’re drawn to brands that are able to help them along the process without them having to change their lifestyles completely. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2020 to Jun 22, 2021 - Published: Mar 6, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sustainable Bottling trend ### Eco-Friendly Packaging Brands are increasingly moving towards eco-friendly packaging options to reduce waste and minimize environmental impact. ### Recycling Initiatives Companies are launching recycling initiatives and partnering with non-profits to encourage consumers to participate in reducing their environmental impact. ### Plastic-Free Packaging Brands are eliminating unnecessary plastic packaging and offering plastic-free alternatives to appeal to environmentally conscious consumers. ## What the Sustainable Bottling trend means for industry ### For Food and Beverage Companies in the food and beverage industry are actively looking for new ways to reduce waste and improve sustainability to remain competitive. ### For Retail Retailers are focused on offering eco-friendly and sustainable products to meet consumer demand and improve brand image. ### For Manufacturing Manufacturing companies are exploring new ways of creating eco-friendly packaging materials and reducing the environmental impact of their production processes. ## Workshop question What is your brand doing to slow down its impact on the environment? ## Trend signals for Sustainable Bottling Trend score 4.2 out of 10, from popularity 58%, activity 58%, freshness 10%. - Popularity: 58% - Activity: 58% - Freshness: 10% ## Examples of the Sustainable Bottling trend 5 featured examples from Jan 14, 2020 to Jun 22, 2021. - [Plastic-Free Water Packaging](https://www.trendhunter.com/trends/richards-rainwater): Richard’s Rainwater will Only be Sold in Cans and Bottles (Category: Marketing) Implication: The shift towards plastic-free packaging in the water industry creates opportunities for manufacturers and suppliers to develop innovative packaging solutions using materials like… - [Elegant Glass Water Packaging](https://www.trendhunter.com/trends/dash-water): Dash Water is Introducing Glass Packaging for its Sparkling Water (Category: Marketing) Implication: The glass packaging trend presents opportunities for beverage packaging companies to develop eco-friendly solutions for their products. - [Milk Bottle Recycling Initiatives](https://www.trendhunter.com/trends/glass-milk-bottles): Morrisons is Reintroducing Glass Milk Bottles into Circulation (Category: Eco) Implication: Supermarkets can adopt initiatives like reintroducing glass bottles to reduce their plastic waste footprint and make strides towards sustainability. - [Eco Bottled Water Packaging](https://www.trendhunter.com/trends/recycled-plastic-water-packaging): Evian Has Introduced 100% Recycled Plastic Water Packaging (Category: Eco) Implication: The packaging industry has an opportunity to lead the charge on sustainable innovation by developing new materials and solutions that can be leveraged across a diverse range of se… - [Recyclable Bottle Packaging Toppers](https://www.trendhunter.com/trends/recyclable-paperboard-topper): The 'Cap-It' Recyclable Paperboard Topper is Plastic-Free (Category: Eco) Implication: The packaging industry has the opportunity to explore and invest in plastic-free and renewable materials for sustainable packaging solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)